If culture is the substance of your program, then branding is the style. Today we share insight from 6 coaches plus a branding expert on why branding is important to your program, unit, or position group and how to successfully create branding that represents who you are as a collective. Show Notes: -Rob Pomazak, head coach at st Charles north in IL. In this segment, he talks about how he gets the message out about his program and why it’s an important part of what he does as a head coach. -When we spoke with Kareem Reid in this segment from USA Football’s National Conference, he was the head coach at West Lake High School in Atlanta, Ga. He is now a quality control and defensive line coach for the Florida Gators. In this segment, he relates how in the programs he took over it was very important to establish a brand in order to create excitement, recruit his hallways, and get the student body excited. he shares his approach to branding his team and some of the specifics that he recommends. -The covid shutdown was good for Marco Regalado. He was able to create his own brand on TikTok impersonating different types of coaches. What became entertainment for us during a tough time led to an opportunity for coach Regalado as he became director of recruiting at Washington state and then Rice. He now has the title of Executive Director of Player Personnel & Recruiting Innovation. In this segment, he talks bout what he learned about the power of social media in creating a brand. -Joe Matheson, offensive coordinator at the University of Wisconsin - River Falls joins us to talk about their Top Gun Offense which was #2 in NCAA Division 3 in total yards in 2021 at 544.3 yards per game. He talks about how used his education in marketing to create a brand that his offensive unit took pride in. -Matt Guerrieri is an analyst at Ohio State and previously the co-coordinator at Duke. In this segment, he talks about the brand and identity created for the blue devil defense and how they used the branding in what they did. -John Weaver is the receivers coach at Madison ridge land academy in Mississippi. They just won their 4th straight state championship in Mississippi. They will be joining us on the podcast in the near future, but here is a preview of why he branded his receivers group and what it does for them. -We finish with Matthew Glick an expert in branding and the CEO of Gipper, a fast-growing platform used around the country by high school and college programs. He talks about consistency in branding and why it is important. Related Episodes: Kareem Reid: https://soundcloud.com/user-804678956/your-call-building-branding-a-program-coach-joseph-shakur-kareem-reid Marco Regalado: https://soundcloud.com/user-804678956/branding-your-program-with-tiktok-marco-regalado-lb-coach-stc-psja-memorial-hs-tx Joe Matheson: https://soundcloud.com/user-804678956/top-gun-offense-joe-matheson-offensive-coordinator-uw-river-falls-11322-825-am Matt Guerrieri: https://soundcloud.com/user-804678956/setting-up-your-meetings-for-effective-learning-matt-guerrieri-co-dcsafeties-duke-university Matthew Glick: https://soundcloud.com/user-804678956/tell-your-programs-story-through-a-branded-social-media-experience-matthew-glick-ceo-gipper Presentations: Rob Pomazak: https://coachtube.com/users/robpomazak?a=ddd391c93af2433281656b763 Matt Guerrieri: https://coachtube.com/course/football/creating-culture-and-teaching-methods/11755892?a=ddd391c93af2433281656b763 Marco Regalado: https://coachtube.com/course/football/recruiting-high-school-players-today/16743078?a=ddd391c93af2433281656b763 John Weaver: https://coachtube.com/users/pilot?a=ddd391c93af2433281656b763 https://coachtube.com/course/football/building-unit-identity/15892174?a=ddd391c93af2433281656b763 Learn more about your ad choices. Visit megaphone.fm/adchoices

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