THANKS TO OUR SPONSORS: GET YOUR VIRTUAL EA TOADY: www.superpowershq.com/commerciallyspeaking The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.massimo-group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT: https://www.stdb.com/ 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Shanti Ryle, Director of Content Marketing at Crexi (https://www.crexi.com) and producer of the award-winning Crexi Podcast (https://www.crexi.com/blog/podcast). Shanti shares her journey from SaaS marketing to becoming a voice in the commercial real estate (CRE) industry, using storytelling and strategic content to drive meaningful engagement. Shanti offers valuable insights for brokers and business professionals, from leveraging consistency in brand marketing to creating authentic connections through content. Whether it's crafting compelling case studies, starting a podcast, or simply documenting your daily work, Shanti explains how to elevate your marketing game without overcomplicating the process. Tune in to discover how Crexi stays ahead in CRE tech, what it takes to build a lasting brand, and why creativity and empathy are essential tools for modern marketers. 🔔 Subscribe for more insider strategies to grow your business in the CRE world! Chapters: 00:00:00 - Coming Up 00:02:51 - TV Guardian 00:07:24 - Shanti Ryle of Crexi & The Crexi Podcast 00:09:36 - Name That Tune! 00:14:11 - How’d You Get Into CRE? 00:16:53 - Performing Artist on the side 00:18:24 - Bo’s Embarrassing Song 00:20:06 - How to Find the “Who” in “Who Not How”? 00:21:52 - Building Trust Through Storytelling 00:24:52 - How to Hire the Perfect Marketing Person? 00:25:50 - Brand Marketing vs Paid Advertising 00:29:48 - Creating a Brand Marketing Machine For A Boutique Brokerage 00:32:06 - Events 00:33:21 - Brand Marketing Checklist 00:35:24 - Case Study One Pagers 00:39:00 - You Don’t Need The Best Cameras or Audio Equipment 00:42:10 - Nail The Obvious Stuff 00:49:23 - Document over Create 00:51:46 - Patterns of Success You’ve Noticed From Hearing 100 CRE Success Stories 00:55:20 - 10+ Extra Hours a Week www.superpowershq.com/commerciallyspeaking 00:56:52 - Crexi - The Elevator Pitch 01:01:46 - What’s New With Crexi? 01:03:32 - What’s Next For Crexi? 01:07:24 - Pop Quiz SUBSCRIBE and LISTEN: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking 📲 Connect with us: Twitter/X: https://x.com/comspeakpod Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

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“What did the council decide on item 42?” — answered with the speaker and the moment.