The Real Life of a CRE Broker: Stories of Success, Challenges, and Growth

In this episode of Commercially Speaking, Bo Barron, CCIM and Timmy Barron, ADHD welcome special guests Matt Stone and Justin Ryder, both CCIMs, to share their unique journeys from ministry to thriving careers in Commercial Real Estate (CRE). Matt, who owns his own brokerage in Lexington, KY, and Justin, a rising CRE influencer, both emphasize the human side of the business—describing their time in ministry as a “master’s degree in people.” Matt recounts his early days when he joined a brokerage, not even realizing it focused on commercial, not residential, real estate. Meanwhile, Justin shares how a simple idea to post LinkedIn content led to unexpected deals and opened doors on a global level. Since launching his YouTube channel in early 2024, Justin has connected with an international audience and recently attended an exclusive NYC Gala with top CRE influencers, including Bo Barron. This episode is a masterclass on connecting with people. Discover how caring for clients and reflecting empathy and expertise in real life and through your online presence can open doors in ways you might never expect. Whether you're starting in CRE or looking to expand your influence, Matt and Justin’s stories offer invaluable lessons. 🔔 Subscribe for more insights on succeeding in CRE through meaningful connections and effective content creation! FOR CRE NEEDS IN LEXINGTON, KY VISIT: WWW.SVNSTONE.COM FOLLOW JUSTIN RYDER LinkedIn: https://www.linkedin.com/in/justin-ryder-cre/ Youtube: https://www.youtube.com/@thejustinryder X: https://x.com/jt_ryder THANKS TO OUR SPONSORS: **The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.**www.Massimo-Group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/ 00:00 - Start 02:05 - Intro 05:51 - Bully Barron 08:22 - What Asset Would Timmy Buy? 09:10 - Starting From Zero 09:54 - What Lead You To CRE? 11:48 - How Does Commercial Real Estate Work? 12:38 - The Advantage of CCIM and SIOR 15:14 - CRE is More Than Buildings, It’s About People 16:39 - Creating a Culture For Brokers To Thrive 18:27 - Creating The Vision For The Company 19:43 - What’s Life Like As A Broker? 20:40 - The Wife Is Always Right 22:01 - A Deal Every 2 Weeks For 6 Years 28:21 - Social Media and Content Creation 31:15 - Clients Start Sliding Into My Linkedin DM 33:48 - Creating A Youtube Channel for CRE 39:49 - Thinking in 18 month Cycles 42:30 - Good Marketing Makes A Bad Product Fail Faster 44:02 - Caring, Helping, Serving is the recipe to a successful business 47:22 - Good Brokers Want To Help Business Owners Succeed 50:42 - The Best Media Is Your Authentic Self 52:49 - Did You Make Youtube Videos Before This? 55:03 - MassimoCon 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

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