This Is What Separates Good Brokers from Great Ones | with Anthony Humphress

What do top brokers really look at when evaluating a market?In this episode, we sit down with Anthony Humphress, a commercial real estate powerhouse out of Lexington, KY, to unpack what makes a secondary market thrive — and the blind spots brokers often miss.We dive into:🔹 Why Lexington is outperforming much larger markets🔹 Anthony’s tenant-focused approach to brokerage🔹 How to think like a strategist, not a tour guide🔹 The real reason deals fall apart🔹 Lessons from decades of CRE experienceIf you’re a broker, investor, or advisor — this episode will sharpen how you see your market.🎬 Chapters00:00 - Intro: Who is Anthony Humphress?02:45 - How Lexington punches above its weight08:20 - Anthony’s tenant-first mindset12:55 - What most brokers get wrong about market analysis17:30 - How to build trust with tenants and landlords22:40 - The real reason deals fall apart27:10 - Lexington’s retail momentum and future outlook32:05 - Why Anthony loves secondary markets36:40 - What great brokers do differently41:15 - Closing thoughts & advice for new brokers44:20 - Outro🎙 Hosted by Timmy & Bo Barron📺 Subscribe for more: youtube.com/@commerciallyspeaking📩 Get exclusive updates: subscribe.wgbarron.com#CRE #CommercialRealEstate #Brokerage #LexingtonKY #SecondaryMarkets #TenantStrategyThanks To Our Sponsors💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking📊 CRE Marketing Mastermind – wesgay.com/csResources Mentioned In This Episode📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠https://subscribe.wgbarron.com⁠🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠https://tizbee.com⁠

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