Send us a textIn this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience. With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels. Whether you're a seasoned content creator or just starting out, this podcast is a must-listen for anyone looking to create content that engages their audience and achieves business success.Specifically, we discuss: Common mistakes business owners make when creating a content plan and how to avoid them How to align your content plan with your overall business goals and objectives Effective ways to track the success of your content plan and measure progress toward your goals Different ways to brainstorm and generate content ideas How to optimize your content for different channels, such as social media, email, and your websiteLinks mentioned in this episode: Where you can find Heather: Website and Instagram Heather's free gift: 20 Questions to Ask Yourself When Creating a Content Strategy and Plan ⁠⁠Podcast Show Notes⁠--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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