In this inspiring episode, Nicole Keleher sits down with Rosie Wauchope, the passionate owner of Mallalieu Lifestyle — a boutique fashion and lifestyle store based in Auburn Village, Melbourne. Rosie shares her journey from corporate life to retail business ownership during Melbourne’s lockdowns, and how a spontaneous opportunity led her to purchase an existing boutique rather than build from the ground up.Together, they explore the realities of running a small retail business in Australia, the advantages of buying an established store, and how Rosie transformed Mallalieu from a hybrid café-retail space into a thriving fashion boutique with plans for events and consulting. Rosie also opens up about navigating ADHD, imposter syndrome, and staying true to your values as a business owner.Packed with real talk and practical insights, this episode is a must-listen for boutique owners, retail entrepreneurs, and anyone considering a bold business pivot.Check out Mallalieu Boutique at mallalieu.com.auTo check out the books that Rosie recommends:12 Rules for Life - Jordan B. PetersonDaring Greatly - Brene BrownDo less - Rachel JonatDopamine - Anna Lembke MDThe Mountain is You - Brianna WiestInstagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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