HSBC is the largest bank in Europe, with 2.93 trillion USD in assets, as of December 2021. In this episode, we speak to their Head of Global Brand Experience - Donata Peksa herself. Join us as we explore the issues of diversity and inclusion, through the lens of transparency and CSR. We also touch on other key topics including sustainability and the cost-of-living crisis, linking each point back to the fundamental condition of customer experience, and how to deliver brand excellence in a matrix world. Connect with Donata - https://www.linkedin.com/in/donata-peksa-phd-8b0a232/ Become a CX Insider - https://www.linkedin.com/company/cx-insider/ Thank you to our sponsor - https://www.acftechnologies.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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