Building a strong personal brand does not come from sharing more credentials, creating more content, or following another formula. Often, the most powerful way to stand out online is by learning how to tell the stories that reveal who you are, what you believe, and why your work matters. In this episode, Deanna sits down with Elizabeth Brett, a former NBC reporter turned storytelling coach, to discuss how health professionals and women business owners can use storytelling to build authority, deepen connection, and create content that feels more human in an AI-driven world. Elizabeth shares how to identify your North Star story, how to know what is safe and aligned to share, and why micro-stories may be more powerful than the traditional origin story. Tune in to hear: Why storytelling is one of the most powerful ways to build authority online How health professionals can identify the story that anchors their offer How to know whether you are sharing vulnerably or oversharing The importance of using your own internal compass when deciding what parts of your story to share Why your story should connect to the transformation your offer creates How to navigate stories that involve family members or other people Why many business owners are not telling enough stories or taking enough creative risks The difference between proving your authority and showing your authority through lived experience How to start seeing everyday moments as content and storytelling opportunities How to use AI as a tool to uncover stories without losing your authentic voice Why the traditional long-form origin story is becoming less effective The power of micro-stories and small human moments in building trust How dietitians and health professionals can talk about weight loss, confidence, or personal struggles with integrity How to strip away who you think you need to be and show up with more presence How to build a brand that feels honest, human, and deeply connected to the people you want to serve Connect with Elizabeth: Website: https://www.elizabethsbrett.com Instagram: https://www.instagram.com/elizabethsbrett Learn more about Story Alchemy and Elizabeth's storytelling resources: https://www.elizabethsbrett.com Connect with Deanna: Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

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