Do This, NOT That: Marketing Tips with Jay Schwedelson
SPECIAL LIMITED SERIES: ===> Content CREATION vs. Content CURATION π½ <=== | BATHROOM Break #16 (COLLAB: The Marketing Millennials + Do This, Not That)
12 Aug 2024
In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic.=================================================================Best Moments:(00:54) Daniel and Jay's sleep schedules and bedtime routines(01:44) Overview of the episode's topic: content curation vs. content creation(02:21) Setting the stage: curation vs. creation in retail (Apple vs. Amazon)(03:04) The importance of having good taste in content curation(03:30) How Daniel fell into content curation on LinkedIn(04:24) Daniel's filtering process: "Would I share this in a group chat?"(05:24) The value of curation: saving time and finding the best content(06:36) Daniel's initial goal: amplifying other marketing voices(07:28) Curation as a foundation for building expertise and authority(08:21) Curation gets a bad rap, but it's a valuable practice(09:27) Curation should be part of growing a personal brand(09:30) Subjectline.com as an example of curation in the email marketing space(10:12) Finding early trends on platforms like Twitter and Reddit=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Donβt take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
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