Welcome to Earned, an influencer marketing podcast by Tribe Dynamics! In this insightful first episode of our new show, our co-founder Conor Begley sits down with Ashton Wall, director of performance marketing at ColourPop—one of today's most popular beauty brands in earned media. Ashton talks about her background (which includes both a business degree from Santa Clara University and a product development degree from FIDM) and takes us on the journey that led her to landing her "dream job" at ColourPop. We dive into her career role models (including her former boss, Tracy DiNunzio, founder of Tradesy) and favorite marketing philosophies ("magic happens in real time"), before Ashton reveals some of the key strategies behind ColourPop's coveted success, online and off. We also cover the evolution of brand-consumer relationships in the social media era, with advice from Ashton to young professionals looking to build careers in marketing. And keep listening for Ashton's answers to Conor's rapid fire questions, like her favorite book, the shows she's binge-watching, and her *interesting* celebrity crush.

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“What did the council decide on item 42?” — answered with the speaker and the moment.