In today's episode of Earned, Conor has the pleasure of sitting down with two incredible guests: Rose-Marie Swift, veteran celebrity makeup artist and founder of RMS Beauty, and her partner in crime for 15+ years, Chief Strategic Officer Elaine Sack. To start, we hear why Rose-Marie was inspired to disrupt the industry and create her own clean beauty line after years of being a professional makeup artist to the stars, while Elaine shares why she decided to join the brand 15 years ago. Next, we discuss the recent explosion of expert-founded brands, and the reasons why Rose-Marie and Elaine believe these brands will stand the test of time. We unpack RMS Beauty's impressive EMV growth over the last year and hear about the brand's approach to working with creators, then learn why Rose-Marie herself decided to get on—and take over—TikTok. (#RoseMarieSwift has over 20M views!) Rose-Marie then shares why she believes her unfiltered content resonates across generations on the platform. We switch gears to discuss Rose-Marie and Elaine's "husband and wife" working relationship, and how it has evolved over the last decade. The pair shares their rationale for bringing on financial partners, and why Highlander Partners and current CEO David Olsen were the perfect fit for them. To close the show, Rose-Marie, Elaine, and Conor discuss their craziest "middle-of-the-night" ideas for their companies. In this episode, you will learn: Why Rose-Marie Swift started RMS Beauty, and how her relationship with Chief Strategic Officer Elaine Sack has evolved over the last 15+ years How Rose-Marie's TikTok stardom has helped RMS Beauty reach and resonate with different generations How Rose-Marie and Elaine successfully navigated the challenging process of bringing on a financial partner while remaining true to their brand's mission and values Resources: RMS Beauty - https://www.rmsbeauty.com/ Connect with the Guest(s): Rose-Marie's LinkedIn - https://www.linkedin.com/in/rose-marie-swift-38a6b010/ Elaine's LinkedIn - https://www.linkedin.com/in/elaine-s-614a542/ Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

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“What did the council decide on item 42?” — answered with the speaker and the moment.