In Ep. 33 of Earned, Conor sits down with Adeline Leong, CMO of fast-growing clean makeup brand Kosas. We start the episode by exploring Adeline's own professional journey, and learn why she decided to pursue a career in the beauty industry. We then dive into the differences between working at large, established companies and smaller, up-and-coming brands, and Adeline shares advice for how young brands can best position themselves for sustainable growth. We learn why Adeline is a "huge believer" in product sampling, before she explains the origins (and results!) of Kosas' innovative, new "Tryouts" sampling program. Next, we switch gears to recruiting, and discuss Adeline's strategies for bringing in fresh talent, before she shouts out the beauty industry leaders from whom she's learned the most. Finally, we close the show by unpacking Adeline's organic and authentic approach to influencer marketing—a philosophy that spelled stand-out success first for Tatcha, and now for Kosas. Register for our virtual Earned Summit 3.0 here: https://www.accelevents.com/e/earned-summit?aff=podcast To learn more about how Tribe Dynamics' influencer marketing analytics platform can help you understand your influencer community and supercharge your influencer marketing program, visit our website: https://hubs.la/H0VRsrD0

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“What did the council decide on item 42?” — answered with the speaker and the moment.