In Ep. 98 of Earned, we sit down with Lexie Barnhorn, the Head of Influencer Marketing at Notion, the $10B productivity and organization web application. To start, we dive into why Lexie joined Notion after championing the platform at her previous company, Curology, and hear how working in the scrappy, startup world allows her to stay at the forefront of fast-growing businesses. Next, Lexie explains why Notion taps into various niche creator communities to connect with new audiences, before revealing how the company's "test and learn" approach to channels like TikTok and LinkedIn is vital to its success on social media. Lexie then shares her advice to young professionals looking to jumpstart their careers, and emphasizes the importance of taking risks and joining companies you believe in. To close the show, Lexie, an outspoken Swiftie, speaks to why she believes Taylor Swift is so successful, and how companies can utilize her marketing strategies to fuel success in their own businesses. In this episode, you will learn: Notion's non-traditional approach to creator-led marketing and its focus on niche communities across multiple platforms Lexie's advice to young professionals looking to jumpstart their careers How Notion's test-and-learn approach to TikTok drives success on the platform and creates value and connection with consumers Resources: Notion.so Connect with the Guest: Lexie Barnhorn's LinkedIn - @AlexisBarnhorn Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

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“What did the council decide on item 42?” — answered with the speaker and the moment.