3 Reasons Why Your Content Sucks (And How to Fix It)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In this episode, you'll learn tips for sharing content that makes a dramatic impact on your business.Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results.Topics covered:Why content from companies usually sucks (and how to fix it)How the global economic collapse led to brands becoming publishers3 warning signs that your content marketing is badThe #1 thing brands should do right now to improve your contentHow to use free tools to listen to your audience on social mediaWhat you can do to contribute to a conversation onlineHow to earn attention by listening to what people aren’t sayingWhy you must create a unique and unapologetic personalityHow to learn how to become a better storytellerResources mentioned:Conversation Marketing by Kevin LundMeetupToastmastersHow to Grab Attention with Kevin RogersSaaS Content Marketing: Why Education is a Powerful Approach***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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