Brand Positioning 101: How to Tell a Memorable Story

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How can your brand stand out in an oversaturated market today?If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.Topics covered:How social media has transformed the concept of brandingWhy companies must know what values they stand for todayFinding out what your customers care about (and how they communicate)The difference between your existing customers vs. leads you want to attractHow to tell a story about your brand that delivers valueWhat three key story concepts your brand can tellWhy marketers should focus on empathy for their customersResources mentioned:Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps26 Types of Brand Positioning to Stand Out In Your Customer’s MindAll of the Abovet3n - digital pioneersProduct Positioning: 5 Proven MethodsHow to Use Jobs-to-be-Done to Read Your Customers' MindsBuyer Persona: Your Guide to Create 100% Accurate & Detailed OnesMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyWhy Am I Crying All the Time?Happy Money: The Science of Happier SpendingSXSW: South by Southwest ConferenceSeth Godin’s Marketing Secrets to Launching a New BusinessPurple Cow13 Positioning Principles From Hungry Hungry HipposBranding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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