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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How Hubstaff SaaS Business Grew from 0 to 4,500 Customers

16 May 2017

Description

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How did Hubstaff, a remote team management software business, managed to grow from 0 to over 4,500 customers?Dave Nevogt, Founder and CEO of Hubstaff, shares how he got Hubstaff started, including missteps along the way, and transparency in how the business is running today.Join us for a great conversation about acquiring and understanding your customers in order to grow sales and succeed in your business.Topics covered:Launching Hubstaff and getting the first customersDave’s transparency in business and customer trustWhy bad products and bad marketing die on their ownHow to get a good understanding of your customersAvoiding expensive marketing mistakesStrategy advice and resources for digital marketersResources mentioned:HubstaffHow Hubstaff Got its First 25 Customers by Dave Nevogt – Hubstaff blogHow freemium nearly caused our business to implode by Josh Pigford – Baremetrics blogWhat I’d Change, Keep the Same, & Don’t Yet Know by Rand Fishkin – Moz BlogTraction by Gino WickmanGrowth Hacking by Raymond Fong and Chad RiddersenThe 80/20 Principle by Richard KochWP Curve BlogNathan Barry [email protected]’s Blog at HubstaffMichael Phelps and the Longest Putt in TV HistoryPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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