Marketing for Developers: How to Build Software People Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.This episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service.Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales.Topics covered:Product development as marketingJustin’s career background in a non-profit and late entry into the tech industryThe need for better writing in marketing and on the internetObserving customers in their habitatStep-by-step advice for product development and iterationIdentifying viable marketsTactical marketing tips and resourcesResources mentioned:Marketing for DevelopersJustinJackson.caThis is a web page. by Justin JacksonProduct People ClubMegaMaker PodcastTiny Marketing WinsThe coupon code is a slap in the face by Justin JacksonMedium, Hacker News, Nuzzel, Pocket - Content submission channelsJolt! by Justin JacksonGoogle Tag Manager, Segment, Mixpanel - Customer segmentation toolsInfluence: The Psychology of Persuasion by Robert CialdiniRework by Jason Fried and David Heinemeier HanssonAnything You Want by Derek SiversBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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