From Overwhelmed to Automated: AI for Fitness Pros with Claudia Li
episode
Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness Industry
42 min
7 chapters
transcribed 1 month ago
Transcript
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What is Claude AI and how does it differ from typical chatbots?
Hey guys, real quick, this week's special is on our GLP-1 Essentials course, registered with Altactive for six CPDs. Link in show notes if you're interested. Hi everyone, welcome back to the Fitness Education Online podcast. Today, I'm joined by Claudia Lee, our Head of Marketing here at FEO, and honestly, one of the smartest people I know when it comes to building businesses. She's spent the last seven plus years in digital marketing, running her own agency, scaling brands here and overseas, and speaking at some of the biggest fitness conventions in the world. These days though, she's going deep on AI. She built the first ever AI course for the fitness industry back in 2022. and has since helped hundreds of PTs use tools like Claude to save time, automate the boring stuff, and actually grow their business. So if AI is feeling overwhelming for you, or you've got no idea where to start, you're in the right place. So a huge welcome to Claudia. How are you today? I'm doing well. How are you, Bex? I'm very good. Thank you. So great to be chatting with you. I know this is a much needed conversation for all the PTs out there who are just feeling really overwhelmed and don't even know where to start, especially when it comes to Claude. So yeah, really excited to get into it with you today.
For sure. It's a big fact.
Yeah, it'd be good. Awesome. So I'm just going to let you do a little bit of an intro. I know I've probably already given away a lot of the things that there is to know, but there's also more to share, I'm sure. So just tell us a little bit about who you are and what you do. I don't think I can top your intro. You just did, Bex. That was pretty good. I think you practiced a little bit. Just to sum up, I've been running my agency for a couple of years now. I do the marketing at Fitness Education Online, so you might have received a few... or many, many emails from me. Probably a few hundred. Or a webinar or two when it comes to sales, marketing or AI. And like Bex said, I released an AI course in 2022 when ChatGPT came out and people were like losing their mind over it. I'm like, there needs to be a course for fitness professionals so they know how to use AI. Okay.
And more recently, like in 2026, um, Claude, like Claude's been out for a while, but it started getting really, really good in 2026. And, um, I was using it in a way that was very different to Chachi PT. And I just thought PTs need to learn how to use it. Um, where actually it's not just like a chatbot that you're just chatting, it's actually doing work for you. And I'd love to even know yourself, Bex, how are you currently using? Because I know you run an online health coaching business. How are you using Claude? How are you using AI differently than what you may have used where you would chat to it? Yeah, it's definitely taking me a bit because I was kind of using it, which I'm sure we're going to get into, which probably a lot of PTs are doing.
which is just using it like ChatGBT. But after understanding a lot more of the functionality around how it can actually do the work for you, I've really started to use it for a lot of the, I guess, more like admin-y tasks or like content creation, resource creation, all of those things that are super valuable for us to be able to offer our clients, but do take up a lot of time. So I think, yeah, I mean, obviously I'm doing your course. So I know there's so much more that I need to learn.
So I'm very excited to get deeper into your course and just see how much there is to be able to use it for. Yeah. 100%. It's amazing for resource creation. Like the stuff, the guides, it pops out. If you prompt it correctly, and that's going to be like an important thing that we can chat about, is if you show like what your brand colors are, like what font to use, like what style you like. Yeah. It's like you paid $1,000 to a graphic designer and they created your e-book and you're like, you almost feel bad paying $20,000 a month to Claude, right? It's been really cool for the PTs that are using it in a way that lets them – it helps create fiends for them that they otherwise wouldn't have time because they can just –
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Chapters
7 chapters
1
What is Claude AI and how does it differ from typical chatbots?
0:00–5:51
2
How can fitness professionals set up Claude with their tools and branding?
5:51–12:07
3
What are the first three tasks trainers should automate with Claude?
12:07–18:25
4
How do you create and use Claude Projects and Skills to keep your voice consistent?
18:25–24:02
5
What security and privacy considerations should PTs keep in mind when using AI?
24:02–29:29
6
How can AI help personal trainers add more value and stay competitive?
29:29–35:52
7
Where can listeners learn more and get support from Claudia Li?
35:52–42:18
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