The Lead Gen Playbook with Dan Henderson
episode
Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness Industry
40 min
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Who is Dan Henderson and what does he do for fitness businesses?
Hey guys, real quick, this week's special is on our GLP One Essentials course. Registered with Allsective for six CPDs. Link in show notes if you're interested. Welcome back everyone to the Fitness Education Online Podcast. Joining us on the podcast today is Dan Henderson, who has spent over a decade in the fitness industry building multiple businesses from the ground up, including Philex, which is Australia's largest fitness conference, which we're gonna be talking about. And he now coaches gym owners and fitness professionals to add 10 to 50k a month to revenue while actually working less. So I'm sure everyone's really excited to hear what we have to talk about today. And Dan is no stranger to the podcast, but it's great to have you back on.
So welcome Dan. How are you doing?
Yeah, absolute pleasure, Bex. Great to be back on. I think this is my third time and uh excited to share some really practical, helpful information with the audience.
Amazing. Yes, I can't wait personally myself to hear about all the good things you've got to share. But yeah, I think this is going to be a great episode for everyone listening. So first things first, just for anyone who doesn't know who you are and your background, just give us a little bit of an intro to you and what it is that you do and what you sort of help gym owners and coaches do.
Yeah, fantastic. So I you said a decade in the industry. It's actually uh almost two decades now. So I am an industry dinosaur. That's how I refer to myself. I have done everything. I started as a remote PT out the back of my car. I then opened my first training studio. I built a global education business. But where I spend my time now, uh I have three businesses. So I have fitness profit. So we provide coaching mentors. Mentoring, um, masterminds for fitness business owners. And essentially we're there to create three concurrent outcomes for them. Number one, how can they make more profit? Uh, because they're often amazing at what they do, but they've in many cases just bought themselves a job. So how can we get them making some really serious money that supports them and their life?
And that's uh a really return for the value that they're delivering in the world. Second thing is we help them have more freedom. Freedom is not sitting by a pool in Bali on your laptop, but rather it's simply doing more of the things that you love with the people that you love. And there's a terrific vehicle for that. And And then the third thing and most important is let's help them have more impact. I truly like I love this industry so much. I've done everything in it. And I truly do believe we're in the greatest industry of all because of the impact. That we have on people's lives. So if I can help people be better at business, that means that they're going to transform and change more lives. So that's Fitness Profit.
Um, I own a digital marketing company called the Growth Academy or the Growth Agency. Um, and that's with Beck Anderson, who um has also been on the podcast, I believe, as well. So we run digital marketing campaigns for fitness business owners to help them generate a truckload of really good quality leads, and then the business that that you referred to is Filex. So we I I didn't find uh the other two businesses I started. I was the founder of both of them. With Philex, I actually bought into the business a little over three years ago. It's been well established. It's been in the industry for a couple of decades. And what it's about is about delivering world class education and world class venues. So that's what we're doing in Gold Coast in just a couple of weeks' time.
Amazing. Well, it sounds like you've really cultivated a very well-rounded service across all those businesses for fitness professionals. So I can definitely see why you're the man for the job when it comes to helping fitness professionals grow their business. But yeah, what awesome businesses and and opportunities that you've created for fitness and fitness professionals. It's amazing. So yeah, let's let's dive into it a little bit more.
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Chapters
8 chapters
1
Who is Dan Henderson and what does he do for fitness businesses?
0:00–5:00
2
What are the six lead‑flow systems Dan recommends for PTs, gyms and studios?
5:00–10:08
3
Why are paid Meta ads considered the most impactful lead source?
10:08–15:09
4
How can fitness professionals build and nurture a profitable client database?
15:09–19:42
5
What strategies does Dan suggest for generating referrals consistently?
19:42–24:33
6
How should gyms use organic content and events to attract new clients?
24:33–30:06
7
What makes an offer convert – niche, outcome, and pricing tips?
30:06–35:56
8
Why is optimizing packaging and pricing crucial before scaling leads?
35:56–40:26
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