Humans of Martech
Episodes
18: Make the most of your welcome email in your onboarding campaign
26 Jan 2021
Contributed by Lukas
Try to send your welcome emails on behalf of coworkers who live in the same shoes as your target users. If youâre in B2B, chances are youâre using...
17: Julie Beynon: Making marketing analytics not intimidating
19 Jan 2021
Contributed by Lukas
Weâve got a super special guest today. Julie Beynon was born and raised in Ottawa, currently lives in Toronto.Got her start in marketing in - Kanata...
16: Lifecycle: A Martech Saga part 5: No sales people were harmed in the making of your lifecycle
12 Jan 2021
Contributed by Lukas
It's super easy to over-engineer lifecycle and to underthink sales component.JT you've done this project a ton in HubSpot & Marketo both client-si...
15: Lifecycle: A Martech Saga part 4: Picking the right MQL model
05 Jan 2021
Contributed by Lukas
You once told me you donât care about the tools. I remember when I started working with you, we talked about pardot and marketo and hubspot, and you...
14: Lifecycle: A Martech Saga part 3: A simple formula for a basic lifecycle
29 Dec 2020
Contributed by Lukas
Okay, youâve got everyone to agree on a flow chart; you look like a wizard for building it all out, now the easy part, right? Is it the easy part?I...
13: Lifecycle: A Martech Saga part 2: Donât overthink lifecycle
22 Dec 2020
Contributed by Lukas
You want to keep your project neatly scoped and deliver this project on time. Give a skinny MVP and build upon it rather than starting with a complex ...
12: Lifecycle: A Martech Saga part 1: Future-proof your Martech with lifecycle
15 Dec 2020
Contributed by Lukas
Main takeaway:Set yourself up for long term success with a solid Lifecycle program. Not only does it help you exert control and mastery over your repo...
11: Jonathan Simon: Do you still need a degree to have success in marketing?
08 Dec 2020
Contributed by Lukas
Our guest today is Jonathan Simon. Jonathan is Director of Marketing and Professor of Digital Marketing at Telfer School of Management - University of...
10: Nick Donaldson: Curiosity, learning & success in your MOPs career
01 Dec 2020
Contributed by Lukas
- MOPs is an amazing career, and the number 1 skill you need is curiosity. Nick got his start owning a Marketo instance and rapidly acquired the skill...
09: Dynamic areas are your conversion secret weapon
24 Nov 2020
Contributed by Lukas
Marketers are wasting energy deciding the ideal CTA to add to a landing page. Letâs vote on it, or letâs test it.The ideal CTA is based on who the...
08: Why your job is better than getting eaten by lions
17 Nov 2020
Contributed by Lukas
Itâs a funny visualization but I find it always grounds me in what matters: why am I at work, what is really important to me, and why being happy is...
07: Brian Leonard: Be friends with engineering with open source Martech
10 Nov 2020
Contributed by Lukas
You reached out to us to come on and talk about the world of open source martech and other than knowing that Mautic was an OS automation tool, I didnâ...
06: The best email program you'll ever build
03 Nov 2020
Contributed by Lukas
Gating vs ungating isn't something we're going to get into today. There's arguments to both, I prefer not gating as much as possible. But it's a neces...
05: Lauren Sanborn: Happiness at the intersection of sales & marketing
27 Oct 2020
Contributed by Lukas
Describe the opposite of sales & marketing alignmentSales is pushing hard to meet their number (revenue, arpu, customer count). Marketing is pushi...
04: Handwriting makes better digital marketers
20 Oct 2020
Contributed by Lukas
Ditch your keyboard as often as possible. Make handwriting your default medium even when itâs counter-intuitiveMeetings:* Ditch your phone/laptop if...
03: Why you need a computer sign-in sheet
13 Oct 2020
Contributed by Lukas
Weâre not responsible enough to have unregulated internet usage. We need to be deliberate about our tool usage. We use the tool, not the other way a...
02: The right questions can get you a job
06 Oct 2020
Contributed by Lukas
How do you decide what type of company you want to work for? Figure out who your dream companies are in that size, space, industry by trying new thing...
01: Why you're better off being an individual contributor
24 Sep 2020
Contributed by Lukas
Choosing between being an individual contributor or a managerItâs a common dilemma across all fields: the top contributors are most likely to get pr...
Official Trailer - Welcome to The Humans of Martech
20 Sep 2020
Contributed by Lukas
His name is Jon Taylor, my name is Phil Gamache. Our mission is to future-proof the humans behind the tech so you can have a successful career in mark...