Humans of Martech
Episodes
118: Mandy Thompson: Intent data pitfalls, diagram-first automation, and agency-style team management
07 May 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Mandy Thompson, CEO and Co-Founder of Digital Reach. Summary: Mandy shares power...
117: Julz James: Automation inception, teaching martech and unraveling intent data
30 Apr 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Dr. Julz James, Senior Marketing Ops Manager at 6sense and Adjunct Professor at ...
116: Kevin Hu: How data observability and anomaly detection can enhance MOps
23 Apr 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Kevin Hu (Hoo), Co-founder and CEO at Metaplane. Summary: Dr. Kevin Hu gives us...
115: Amrita Mathur: ClickUpâs VP of Marketing on Optimizing for velocity of learning and balancing analytics with intuition
16 Apr 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Amrita Mathur, VP of Marketing at ClickUp.Summary: Building a brand from zero is...
114: Mauro Figueiredo: Interview tips for finding martech talent and the risks of adopting AI as a learning substitute
09 Apr 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Mauro Figueiredo, a global Digital Transformation and MarTech leader (and Innova...
113: Abby Gailey: Automating direct mail with webhooks, navigating B2B2C and leveraging Slack communities
02 Apr 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Abby Gailey, Director of Marketing Operations at Vibrent Health. Summary: Abby w...
112: Stephen Stouffer: The dawn of AI Ops and the practical wonders of combining AI tools with iPaaS
26 Mar 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Stephen Stouffer, VP, Digital Transformation & Innovation at SaaScend.Summar...
111: Jessenia Francisco: Leading MOps at Asana and Lucidchart, feeding on your own martech and overcoming imposter syndrome
19 Mar 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Jessenia Francisco, Director, Marketing Operations at Lucid. Summary: Jessenia s...
110: Josh Kim: Notionâs Growth Marketing Lead on choosing and democratizing experiments and the marketerâs role in a growth pod
12 Mar 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Josh Kim, Growth Marketing Lead at Notion. Summary: Josh elevated growth market...
109: Deborah Mayen: Logitechâs Head of MOps on simplifying martech and antifragile cultures to withstand chaos
05 Mar 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Debbie Mayen, Head of Marketing Operations at Logitech.Summary: Debbie went from...
108: Ezra Fishman: Wistiaâs VP of Growth on healthy data skepticism and North star metric limitations
27 Feb 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Ezra Fishman, VP of Growth at Wistia. About EzraEzra started his career as an e...
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
20 Feb 2024
Contributed by Lukas
Summary: Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, highlighting its capability to tr...
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
13 Feb 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with Crissy Saunders, CEO and Co-Founder at CS2. Summary: Crissy takes us through th...
105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
06 Feb 2024
Contributed by Lukas
Whatâs up everyone, today weâre chatting with Josh Hill, a GTM operations and tech executive with more than 20 years of experience in B2B sales, m...
104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI
30 Jan 2024
Contributed by Lukas
Whatâs up everyone, today we have the honor of sitting down with a true martech Jedi Master: Paul Wilson, Founder and Chief Strategist at GTM System...
103: Britney Muller: Deciphering the alien nature and the ethical complexities of LLMs
23 Jan 2024
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of sitting down with the acclaimed Britney Muller, Founder and Consultant at Data Sci 101 and former ...
102: Revealing the secret prompts and process behind our AI images
16 Jan 2024
Contributed by Lukas
Whatâs up folks. As we close in on episode 100 and the end of this season, one episode thatâs been on the list for a while now is revealing how we...
101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
09 Jan 2024
Contributed by Lukas
Summary: We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with e...
100: Sara McNamara: Pathfinding via attribution, AI tool evaluation, and mastery in communication and boundary setting
05 Dec 2023
Contributed by Lukas
Summary: Sara offers practical advice for martech pros: emphasizing data literacy for informed marketing decisions, advocating simple attribution mode...
99: Striking a balance: Sustaining happiness and success in work and life
28 Nov 2023
Contributed by Lukas
Whatâs up folks, if you follow the show you know that we wrap up each conversation by delving into how our guests manage to juggle their personal an...
98: You shall not pass: Google's new spam guidelines and what it means for email marketers
21 Nov 2023
Contributed by Lukas
In October, Google announced new guidelines that went unheard by many email marketers. They released a blog post as well. Yahoo also followed suit. Th...
97: Lauren Aquilino: Alleviating burnout and recognizing the specialized skills in marketing ops
14 Nov 2023
Contributed by Lukas
Whatâs up folks, today weâre joined by Lauren Aquilino, Founder & Principal Consultant @ EMMIE Collective.Summary: The essence of Laurenâs m...
96: Natalie Miles: Building vs. buying martech, the power of generalists and assembling a composable CDP
07 Nov 2023
Contributed by Lukas
Whatâs up everyone, today weâre joined by Natalie Miles, Head of Marketing Technology at Chime.Summary: Don't underestimate the role of generalist...
95: Battle of the CDPs: Packaged vs. Composable, 10 experts weigh in
31 Oct 2023
Contributed by Lukas
Whatâs up everyone, today weâre taking a deep dive into customer data and the stack that enables marketers to activate it. Weâll be introducing ...
94: Ryan Gunn: HubSpot cheat codes, AI features, attribution and documentation
24 Oct 2023
Contributed by Lukas
Whatâs up folks, today weâre joined by Ryan Gunn, Director of Demand Gen & Marketing Ops at Aptitude 8.Summary: HubSpot is not just a user-fri...
93: Tara Robertson: Cost-effective growth and creative attention in B2B
17 Oct 2023
Contributed by Lukas
Summary: Skip the job title obsession and focus on work that matters to you. Learn from Tara's "The Sauce" model: pick the right channels and keep you...
92: What's stopping AI from fully replacing marketers today? Insights from 10 industry experts
10 Oct 2023
Contributed by Lukas
Whatâs up folks, weâve got another roundup episode today and weâre talking AI. Before you dismiss this and skip ahead, here's a quick summary of...
91: David Chan: How dual-zone approach and journey orchestration are reshaping CDPs
03 Oct 2023
Contributed by Lukas
Whatâs up folks, today weâre extremely privileged to be joined by David Chan, Managing Director at Deloitte Digital.Summary: Keep a keen eye on th...
90: Lucie De Antoni: Startup alchemy, mixing data literacy and attribution with empathy and collaboration
26 Sep 2023
Contributed by Lukas
Whatâs up folks, today I have the pleasure of sitting down with Lucie De Antoni, Head of Marketing at Garantme.About LucieBorn and raised in France,...
89: The viability of warehouse-native martech: Insights from 10 industry experts
19 Sep 2023
Contributed by Lukas
Whatâs up folks, today weâll be joined by various martech pros sharing their opinions on the topic of warehouse-native martech.The landscape of ma...
88: Tamara Gruzbarg: A hybrid approach to CDPs, white box predictive modeling and AI as a human in the loop system
12 Sep 2023
Contributed by Lukas
Whatâs up folks, today I have the pleasure of sitting down with Tamara Gruzbarg, VP Customer Strategy at ActionIQ â an enterprise Customer Data Pl...
87: Michael Katz: The Evolution of packaged CDPs, democratizing ML and the myths of composable and zero data copy
05 Sep 2023
Contributed by Lukas
Whatâs folks, today Iâm pumped to be joined by Michael Katz, CEO and co-founder at mParticle, the leading independent customer data platform.Summa...
86: Deanna Ballew: Embracing open source composable martech, AI literacy and qualitative insights
29 Aug 2023
Contributed by Lukas
A Two Decade Journey Through the Whirlwind of Tech When asked about her impressive tenure at Acquia and Widen, spanning nearly 20 years, Deanna offere...
85: Arun Thulasidharan: Warehouse-native martech and an alternative pricing model
22 Aug 2023
Contributed by Lukas
Summary: Arun clarifies 'warehouse-native' and 'connected' concepts, positioning Castled.io as a flexible solution that caters to specific customer ne...
84: Tejas Manohar: The past, present, and future of Composable CDPs
15 Aug 2023
Contributed by Lukas
Summary: The future of CDPs, as envisioned by Tejas, is a more flexible, adaptable data architecture that Hightouch is actively shaping. Hightouch, ev...
83: Kate Nowrouzi: Mailgun's VP of Deliverability on email subdomain strategies and inbox placement tools
08 Aug 2023
Contributed by Lukas
Whatâs up everyone, today weâre joined by Kate Nowrouzi, VP of Deliverability at Mailgun by Sinch.Summary: Kate brilliantly dissected the complex ...
82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martech
01 Aug 2023
Contributed by Lukas
Whatâs up everyone, today we have the distinct honor of being joined by the Martech Landscape creator, the Author of Hacking Marketing, The Godfathe...
81: Pini Yakuel: Self-optimizing campaigns, the cost of generalization and packaged Martech
25 Jul 2023
Contributed by Lukas
Whatâs up everyone, today weâre joined by Pini Yakuel, a trailblazing entrepreneur and the dynamic CEO of Optimove, a company at the forefront of ...
80: Wyatt Bales: Redefining marketing with AI, SQL, full-stack pros, and the automation of end-to-end campaign requests
18 Jul 2023
Contributed by Lukas
Summary: Wyatt Bales served up an awesome episode, calling marketers to defend themselves with SQL proficiency amidst rising AI and automation. His vi...
79: Aliaksandra Lamachenka: The rise of data product managers and the organic evolution of AI in marketing
11 Jul 2023
Contributed by Lukas
Whatâs up folks, today weâre joined by Aliaksandra Lamachenka, Marketing Technology Consultant and Nonprofit founder.Summary: Aliaksandra takes us...
78: Juan Mendoza: The ethics of generative AI, trust, transparency and the threat of dehumanization
04 Jul 2023
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of chatting with the profoundly eloquent Juan Mendoza.Summary: Juan unpacks the unique journey of Ope...
77: Boris Jabes: Decoding the composable CDP, the future of data activation and AI in marketing
27 Jun 2023
Contributed by Lukas
Whatâs up folks, today weâre extremely privileged to be joined by Boris Jabes, the Co-Founder & CEO at Census.Boris is originally from Ottawa,...
76: Dan Balcauski: Adventures in the world of SaaS pricing
20 Jun 2023
Contributed by Lukas
In our latest episode, we're thrilled to feature Dan Balcauski, Founder of Product Tranquility, as we navigate the world of SaaS pricing models.About ...
75: Mike Rizzo: Building resilient Marketing Ops through community
13 Jun 2023
Contributed by Lukas
Whatâs up everyone, today we have the pleasure of chatting with Mike Rizzo, youâll be hard pressed to find someone whoâs done as much for the ma...
74: Pratik Desai: A time travelerâs guide to martech and personalization
06 Jun 2023
Contributed by Lukas
Whatâs up folks, today we have a super fun conversation with Pratik Desai, Founder and Chief Architect at 1to1.Pratikâs a Rocket Scientist turned ...
73: The art of healthy escapism and the importance of disconnecting from work
30 May 2023
Contributed by Lukas
Today, we are diving deep into a topic that's pertinent in our fast-paced, hyper-connected world⊠no not AI, taking a break from that haha - Talking...
72: Bobby Tichy: AI and the future of Martech, a deep dive from SFMC to Braze
16 May 2023
Contributed by Lukas
Whatâs up folks, today weâre joined by Bobby Tichy, heâs Co-Founder and Chief Solutions Officer at Stitch. Bobbyâs a highly respected Martech ...
71: Find the top AI marketing tools and filter out the noise
09 May 2023
Contributed by Lukas
Whatâs up everyone,If you havenât checked out our previous 3 episodes in our AI series you might want to before this episode, we give you a lot of...
70: Exploring new paths to future-proof your marketing career in the age of AI
02 May 2023
Contributed by Lukas
Whatâs up folks. This is part 3 of our deep dive into AI impacts on marketing jobs.I want to start off by apologizing that this episode might be a b...
69: How marketers can stay informed and become AI fluent
25 Apr 2023
Contributed by Lukas
Whatâs up folks. This is part 2 of our deep dive into AI impacts on marketing jobs.In our last episode we introduced the topic and covered how fast ...
68: How fast could AI change or replace marketing jobs?
17 Apr 2023
Contributed by Lukas
Whatâs up JT, good to chat again. When you arenât podcasting or consulting, what are you reading or listening to these days?Yeah Iâve been BUSY....
67: How a marketing roadmap can keep your team focused
07 Mar 2023
Contributed by Lukas
Whatâs up everyone today weâre talking about marketing roadmaps. Rodmaps are usually more common with tech product teams and they are also very co...
66: A guide to data models and dynamic dashboards for marketers
22 Feb 2023
Contributed by Lukas
Whatâs up everyone? Today is a bit of a follow-up on the previous episode about building dashboards, check that one out first if you havenât alrea...
65: It takes a village to build a dashboard
03 Feb 2023
Contributed by Lukas
Whatâs up everyone, today weâre taking a dive into the world of dashboard building.Startups may not always have the luxury of having a dedicated d...
64: Procrastinatorâs guide to Google Analytics 4
17 Jan 2023
Contributed by Lukas
Universal Analytics is sunsetting in July 2023, and its replacement, Google Analytics 4, isnât exactly getting a warm reception. For digital markete...
63: Recaping takeaways from guest episodes in season 1
28 Jun 2022
Contributed by Lukas
Season 1 featured our first 50 episodes, 20 of which were guest episodes. In todayâs episode weâre going to recap our key takeaways from each gues...
62: Ramli John: Writing the book on product-led onboarding
21 Jun 2022
Contributed by Lukas
Hey folks, today weâre joined by Ramli John, one of my favorite marketers and someone Iâve admired and followed on Twitter for many years.Ramli go...
61: Nick deWilde: How marketers can get started in web3
14 Jun 2022
Contributed by Lukas
Whatâs up everyone, today weâre diving into a fascinating conversation with Nick deWilde whoâs leading an exciting web3 project.Nickâs an MBA ...
60: Kamil Rextin: Death to personal branding and dark social
07 Jun 2022
Contributed by Lukas
Today on the show we have a veteran of the SaaS marketing industry, weâre joined by Kamil Rextin. After moving from Islamabad, he worked in Karachi ...
59: Emma Paajanen: Marketing a technical product to a technical audience
31 May 2022
Contributed by Lukas
Our guest today is Emma Paajanen (Payanen). Sheâs currently based in Boston but was born and raised in a small town in Finland. She got her start i...
58: Dave Rigotti: What is Product-Led Growth and why you should care
24 May 2022
Contributed by Lukas
Whatâs up everyone â today on the show weâre joined by exceptional martech mastermind: Dave Rigotti. Heâs the co-founder & CEO of Inflect...
57: Adriana Gil Miner - Marketing is the most diverse department
17 May 2022
Contributed by Lukas
Whatâs up folks, today on the show we are joined by Adriana Gil Miner.Born and raised in Venezuela, sheâs a 20+ year marketing exec who got her st...
56: Michael King: Decoding Search Engine Algorithms
10 May 2022
Contributed by Lukas
Whatâs up everyone, on the show today we have one of the planetâs leading search engine marketers. Weâre joined by Mike King. Heâs the founder...
55: India Waters: The path to promotions is raising your hand up
03 May 2022
Contributed by Lukas
Whatâs up folks, today on the show we are joined by India WatersBased in Atlanta Georgia, sheâs a community management expert with a deep apprecia...
54: A blueprint for getting a job at a company you love
26 Apr 2022
Contributed by Lukas
The great resignation phenomena has taken over mainstream media, but what does it really mean? Is it simply a buzzword for saying, more people than ev...
53: Samar Owais: Rethinking your email discount strategy
19 Apr 2022
Contributed by Lukas
Whatâs up everyone! Today on the show weâve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, ...
52: Corey Haines: Writing the book on startup marketing
12 Apr 2022
Contributed by Lukas
Whatâs up everyone! Today we have a super special guest on the show, this interview is more than 12 months in the making â You probably already fo...
51: We're back for season 2!
05 Apr 2022
Contributed by Lukas
Whatâs up folks â weâve been away for a while but weâre back and in full swing for season 2 with even better content than season 1.Today weâ...
50: How do you stay happy at work and balance home life?
07 Sep 2021
Contributed by Lukas
HUGE thank you to all of our awesome guests. In celebration of our 50th episode, we're rounding up all the answers to the most important question we a...
49: How to get to 50 episodes on your podcast
31 Aug 2021
Contributed by Lukas
Half of all podcasts have fewer than 14 episodes. When we started Humans of Martech, we were determined not to become a statistic.As we near the end o...
48: When to quit your job and follow your North Star
24 Aug 2021
Contributed by Lukas
Whether youâve got something lined up or you need a fresh start, quitting your job is a huge life decision, -- in todayâs episode, weâll cover s...
47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a time
17 Aug 2021
Contributed by Lukas
Hey everyone, today on the show we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, sheâ...
46: Danica Bateman: A day in the life of a Marketing Automation Manager
10 Aug 2021
Contributed by Lukas
Sheâs a product of Dalhousie University where she studied Commerce with a major in Marketing Management and completed 3 Coop work terms: first with ...
45: An alternative to the T-Shaped marketer
03 Aug 2021
Contributed by Lukas
The marketing landscape is vast, the landscape of doom has as many vendors as their are stars in our galaxy. The T-shaped marketer model is good for f...
44: Roxanne Pepin: Startups and the ability to learn RevOps
27 Jul 2021
Contributed by Lukas
Today we are joined by Roxanne Pepin, sheâs currently based out of Spain but works for Rewind-- an Ottawa based startup as a Revenue Operations Spec...
43: Thereâs a domain reputation behind every email
20 Jul 2021
Contributed by Lukas
Whatâs up everyone, this is part 2 of our two part episode on email deliverability and getting into the primary tab in Gmail.If you havenât yet, s...
42: Exit through the promos tab, even as a brand
13 Jul 2021
Contributed by Lukas
In 2013, Google rolled out âA new inbox that puts you back in controlâ that allowed Gmail users to split incoming emails into different tabs. Toda...
41: Manuela Barcenas: From first marketer to team manager
06 Jul 2021
Contributed by Lukas
Whatâs up everyone, today on the show we are joined by another local favorite marketer, Manuel BĂĄrcenas.Sheâs a personal growth enthusiast and a ...
40: Sustainable growth marketing experimentation
29 Jun 2021
Contributed by Lukas
Experimentation lives at the center of growth marketing and itâs one of the best ways to explain how marketing combines art and science. Too much of...
39: Pierce Ujjainwalla: Creativity in marketing is under attack
22 Jun 2021
Contributed by Lukas
Hey everyone, today we are joined by one of the greatest minds in Marketing automation-- Pierce Ujjainwalla. Pierce started his career in lead gen at ...
38: How skilled do you need to be at marketing reporting?
15 Jun 2021
Contributed by Lukas
Data, data everywhere! If this conjures up the green vertical parade of binary numbers from the Matrix, youâre not alone in being confused. You mig...
37: Shannon McCluskey: Searching for remote martech pros
08 Jun 2021
Contributed by Lukas
Shannon McCluskey is an analytical marketing leader at the top of her game counting 10+ years of martech experience with amazing SaaS companies.She wo...
36: Email marketing audits part 3: Trigger-based behaviour segments FTW
01 Jun 2021
Contributed by Lukas
Hey everyone, this is part 3 of 3 on marketing email audits. Whether youâre in-house or youâre consulting and want to offer email audits as a serv...
35: Email marketing audits part 2: Confirm, welcome but donât sell too early
25 May 2021
Contributed by Lukas
Hey everyone, this is part 2 of 3 on marketing email audits. Whether youâre in-house or youâre consulting and want to offer email audits as a serv...
34: Email marketing audits part 1: For the love of understanding your audience
18 May 2021
Contributed by Lukas
Educational series, product onboarding, upsell sequences⊠regardless of where you look in your funnel, thereâs marketing emails to be audited. Li...
33: What is async work and is it truly attainable?
11 May 2021
Contributed by Lukas
Back to office, staying fully remote, flexible hybrid setup. Global pandemics gave millions of knowledge workers the taste of remote work. And a lot o...
32: Is the future of Martech no-code?
04 May 2021
Contributed by Lukas
We're going to argue two main points:Â First, no-code is absolutely the future for marketing and that it opens up exciting possibilities (aka, democra...
31: Marketing Artifacts and the website of doom
27 Apr 2021
Contributed by Lukas
Who built this? Why did they build this? What was the purpose of this?Sometimes, marketing can look a lot like archaeology. Unearthing ancient relics,...
30: Be productive, stay sane and healthy
20 Apr 2021
Contributed by Lukas
Jon and I are both pretty busy dudes. Jon a father, he works for Klipfolio, heâs a podcaster, heâs a consultant, heâs learning to code and...
29: Diet SEO for lean gains đȘ
13 Apr 2021
Contributed by Lukas
What is the most important skill for an SEO? Technical, content, analytics, project management?Use google search to start - really look at results, wh...
28: Beware false marketing idols
06 Apr 2021
Contributed by Lukas
In this episode, weâre going to talk about the best ways to integrate influencers into your marketing education. First, I want to cover the pressur...
27: Erin Blaskie: Startup marketing, in-house vs freelance
30 Mar 2021
Contributed by Lukas
Today we are joined by the powerful Erin Blaskie. Erin is currently a fractional CMO advising startups and scaleups, currently working with Jamieson L...
26: Melissa Ledesma: Women of Martech
23 Mar 2021
Contributed by Lukas
Today's episode features a call-to-action for our listeners: take a few moments, check out Women of Martech, and share it with someone you think could...
25: Naomi Liu: How to ace your first marketing job
16 Mar 2021
Contributed by Lukas
Naomi is Director, Global Marketing Operations at EFI, a 3,000+ person tech company in the printing industry. Sheâs based in Vancouver but sheâs b...
24: Why marketers should learn to code
09 Mar 2021
Contributed by Lukas
Ever get stuck waiting on a dev to update a small piece of code to fix a form/email/webpage? How about the confidence that comes from speaking at eye-...
23: Don Draper style storytelling in your presentations #topmartechprospects
02 Mar 2021
Contributed by Lukas
In this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech and...
22: 6 Things recent marketing grads should STOP doing #topmartechprospects
23 Feb 2021
Contributed by Lukas
In this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech and...
21: How to balance personal branding and privacy #topmartechprospects
16 Feb 2021
Contributed by Lukas
In this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech and...
20: The starter pack for new digital marketers #topmartechprospects
09 Feb 2021
Contributed by Lukas
In this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech and...
19: Steffen Hedebrandt: Reaching B2B attribution nirvana
02 Feb 2021
Contributed by Lukas
Steffen Hedebrandt is co-founder of Dreamdata.io. Transcripted borrowed from here.For a deep dive into attribution see this article.Phil Gamache:What...