In this episode, Lauren is joined by photographer, educator, and marketing powerhouse Rebecca Carpenter for a refreshingly honest conversation about what’s actually working in wedding industry marketing right now.Together, they dive into:✨ How TikTok, Instagram, and Pinterest are shifting — and what creators need to do to adapt✨ The real reason your content isn’t landing (and what to change today)✨ Why trends move faster than ever — and how to stay relevant without burning out✨ The difference between creating to be seen vs. creating to convert✨ Our unfiltered truths about visibility, audience behaviour, and showing up with confidenceWhether you're a planner, photographer, stylist, florist, or anywhere in the wedding world, this episode gives you the mindset and marketing clarity you didn’t realise you needed.A must-listen if you want to grow your audience, evolve with the platforms, and market your business with intention—not overwhelm.Follow Rebecca on Instagram @rebeccacarpenterphotography.Follow us @bluebirdcreative_education.

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“What did the council decide on item 42?” — answered with the speaker and the moment.