Today’s edition of Let’s Talk Loyalty and Loyalty TV discussses ITA Group’s latest loyalty research “Quantifying Customer Loyalty’s Hidden Drivers”, featuring educational and actionable insights around the power and importance of emotional connection.Our guest is Chris Jones, Senior Vice-President for ITA Group.Based in the USA and 100% employee owned, ITA Group is a global engagement and loyalty consulting company that helps clients improve business performance through experiences, incentives, loyalty programs, research, and technology.Chris unpacks this research showing that emotionally connected customers visit 8x more often and spend about a third more than other customers, using real examples from leading brands like Casey's, North Face, and Chewy.The research also shows why frontline employees can make or break a program, and where AI genuinely adds value in personalization at scale.Hosted by Bridget Blaise-ShamaiShow Notes: 1)Chris Jones2) ITA Group Research: Quantifying customer loyalty’s hidden drivers3) ITA Group Research: Transforming Customer Loyalty Programs4) For more information about ITA Group’s Customer Loyalty Solutions: https://www.itagroup.com/what-we-do/customer-loyalty5)Book recommendation: How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success:

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