How Angela Ardolino Turned Her Dog’s Cancer into a Movement

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Living The Red Life 26 min 2 speakers 8 chapters transcribed
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What inspired Angela Ardolino to start a pet wellness business?

Angela Ardolino 0:00
I lost my dog. I did everything my veterinarian told me to do from feeding the food to vaccinating her every year to putting the pesticide pill down her throat. $15,000 later, I'm like, there is something wrong with the system. And that was the last time I was putting my health or my beloved animal's health in someone else's hands.
Rudy Mawer 0:21
We got 100,000 customers, right, over, you know, hundreds of thousands of bottles sold. There's got to be some strategy there, not just a great product. A great product goes a long way, but you still need marketing.
Angela Ardolino 0:32
Right.
Rudy Mawer 0:33
So what are some of the things you're doing to generate thousands of sales a week and a month like that?

How did Angela formulate a natural solution for her dog?

Angela Ardolino 0:38
I believe my secret to my success is my...
Rudy Mawer 0:42
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life. Today, we're going to talk about one of my favorite topics. No, it's not red. No, it's not cheese. It's dogs. Angela, welcome to the show.

What challenges did Angela face with traditional veterinarians?

Angela Ardolino 1:07
Thank you for having me.
Rudy Mawer 1:08
So I know you've built one of the biggest pet CBD brands in the world, over 100,000 beloved pet owners, vets using your product. You're changing the most important life there is, the life of our dog or animal. So excited for you to be here and talk about how you got this brand to become one of the biggest, best in the world and over a quarter of a million bottles sold, if not more at this point.

How does Angela tackle misinformation in the CBD industry?

Rudy Mawer 1:33
And a lot of fun stuff. So let's dive in. If someone doesn't know who you are, do you mind just giving the audience an intro?
Angela Ardolino 1:39
Yeah. I'm Angela Artelino, and lately I'm the crazy cannabis witch lady, you know, who makes dogs get better. Old dogs get up and walk again or get rid of their tumors or those types of things. So... I'm like you. I love dogs. For a lot of people, they are sometimes the only way people experience unconditional love. So I love being able to transform their health naturally. And then at the same time, the pet parent learns about their own health and wellness. So I just think it's a beautiful thing.

Why is education crucial in building a pet wellness brand?

Rudy Mawer 2:18
Yeah, well, and I'm excited to have you on. Obviously, you're a client working with us on the marketing side and in our new TV series where we're telling the whole story and also the controversy, which I'm excited to dive into. I came from a health background. The medical world is a whole industry by itself and sometimes battling that can be tough with alternative medicine. I think dogs and pets is a great starting point for that because it's even harder to penetrate the human side. But I personally, I've had over 20 dogs through my life and seeing the power of natural remedies and alternative remedies. So I'm excited to talk about that and also how you just built a brand so big, so fast in a brand new territory, right?
Rudy Mawer 3:03
Because CBD, you know, I remember when it kind of blew up during COVID and I was helping people with it and it was the wild west with Facebook ads and socials. So let's start there maybe, right? Like how did you build this brand in this new territory so quickly?
Angela Ardolino 3:20
Well, I started in, first of all, the medicine, I cured myself of disease. I was diagnosed with rheumatoid arthritis, probably from being a crazy entrepreneur and working myself to death. And I didn't want to take the pharmaceutical drugs. I was already living a pretty natural lifestyle. So I was kind of shocked when I was like, how did I get this?
Rudy Mawer 3:41
But RA can be pretty bad, too. I've had clients back in the help when I was a personal trainer over a decade ago, and it was very, you know, bad for their day-to-day life, right?

How does Angela market her products in a skeptical industry?

Angela Ardolino 3:50
I was very upset that I had been diagnosed.
Rudy Mawer 3:53
And most of the medical just alleviate the pain. They don't, you know, there's no...

What role do customer testimonials play in Angela's branding?

Angela Ardolino 3:58
No, it's another, it's a, first of all, they give the same drugs for all autoimmune diseases and it suppresses the immune system and makes things worse. And then you just get something else and another disease and another.

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