In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays 00:33 – First is content marketing which usually takes 18 months or longer to become established and effective 00:55 – Second is podcasting which takes over a year 01:14 – Third is link building which shows its effectivity in at least 6-12 months 01:57 – Fourth is campaigns related to your branding or is press-related 02:20 – Fifth, your videos which is considered content marketing 02:30 – The first zero to 10K views are the hardest to get 02:50 – Some people are uploading multiple videos every day 03:04 – Sixth is influencer marketing 03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time 04:00 – Be patient; marketing doesn’t just work at the snap of a finger 04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy 04:28 – That’s it for today’s episode! 3 Key Points: Focus on your content marketing—this is a play for long-term success. There is no overnight success in marketing. Be patient, most marketing efforts require time before you see a change in your conversions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related