In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers [00:45] There is a time to be aggressive and a time to go easy. [01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy. [01:46] You put in all this work during year one, by year three you start to see results. [02:08] It takes time to manifest results. [02:20] Neil looks for what makes his ideal customer. [02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success. [03:40] The rule of seven is key. Make sure your name keeps getting out there. [04:13] Make sure you are surveying customers to make sure you know what they are looking for. [04:40] Always drop the name of your company and contact info in everything you do. [05:05] TOFU, MOFU, and BOFU are important concepts. [05:30] Use lead scoring, as it will tell you whether someone is top of funnel. [05:43] That’s it for today! [05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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