In episode 754, Eric and Neil discuss ways to reduce spending. Tune in to hear what you can do to cut spending without affecting your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Reduce Your Marketing Spend Without Hurting Your Traffic [00:40] It’s the most expensive at the very beginning. [00:53] You’ll find that over time, the methods you use to get traffic will go into automatic maintenance mode. [01:00] If something is in maintenance mode, you shouldn’t be spending as much money. [01:18] Why spend the same amount of money when it takes a third of the effort to get results? [01:30] If you take your eye off the campaign, numbers get worse. [01:45] Make sure you are always looking at the basics, optimizing, and cutting what doesn’t work. [02:02] You will struggle to find where you can cut. [02:12] Neil recommends looking at credit card statements to understand your expenses and where to cut. [02:30] Cutting small things will have an impact and you will save money. [02:45] Singlegrain was using over 30 tools in the beginning. [02:54] Now, they are down to 15 tools. [03:10] You will waste money on marketing when you are not looking at your bills every month. [03:20] That’s it for today! [03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related