In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Use Amazon for Content and Product Development [00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight. [01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product. [02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas. [02:45] Look at marketing as finding problems and coming up with solutions. [03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews. [03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful. [04:20] Look for feedback on ways to improve your competing product. [04:24] That’s it for today! [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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