In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing? [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique. [01:12] Most people are coining hundreds of terms, but only a handful are taking off. [01:35] Neil would rather ride the coattails of a term, rather than inventing one. [02:04] Let someone else build the demand, while you go in and fill it. [03:11] It’s ok not to be the first-mover. [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”. [04:12] Eric prefers Neil’s method to inventing his own terms. [04:21] That’s it for today! [04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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