In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Deadly Marketing Sins 00:34 – Sin #1 – Buying paid links 01:19 – What happens when you get caught buying links 01:55 – Sin #2 – Not optimizing your ads 02:37 – Sin #3 – AB testing incorrectly 03:34 – Sin #4 – Not playing the long game on content 04:43 – Sin #5 – Basing decisions purely from AB tests 05:50 – You don’t want to have brand confusion 05:56 – Sin #6 – Being schizophrenic with your tests 06:20 – You have to be willing to stomach the pain 06:40 – SEO takes time! 06:55 – Sin #7 – Starting to do any type of marketing without proper tracking 07:20 – No tracking means wasted marketing dollars 07:27 – That’s it for today’s episode! 3 Key Points: There is no shortcut to marketing. Everything takes time! The longer the content, the better it ranks. Marketing costs are inevitable, you have to be willing to stomach the pain. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related