In episode #707, Eric and Neil discuss why your blog isn’t loved by Google. Tune in to hear the one big mistake most people make. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This is Why Your Blog Isn't Loved by Google [00:35] People like using web addresses that stick to the format “blog.domain.com” [01:08] Eric and Neil believe this is a mistake. [01:25] When Eric’s past companies switched from a sub-domain to a sub-folder, traffic increased. [02:30] If you’re going to switch, you have to change all of your internal links plus 301 them. [03:00] A lot of work is involved in switching over. Use Screaming Frog to make sure you changed everything over correctly. [03:45] You have to make sure you have an excel sheet your engineers can follow. [04:50] Go post by post when moving everything. [05:00] This is also an opportunity to update and delete content. [05:15] Make sure all your info is up to date. [05:22] That’s it for today! [05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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