Visit the link below to learn more: https://impressiveplayai.com/ Contact Sam at: [email protected] One of the biggest challenges in coaching today isn’t effort — it’s clarity. Most coaches are still relying on the “eye test”… trying to watch the game, track performance, and make decisions all at the same time. And the reality is, we miss things. Important things. In this episode of the Modern Soccer Coach Podcast, I sit down with Sam Sackett, founder of Impressive Play, to explore how voice AI is changing the way coaches capture and understand the game. No video setup. No complicated systems. Just your voice — and the ability to track what actually happens in real time. We get into: Why the “eye test” is holding coaches back The gap between subjective and objective coaching How to track the “how” behind performance, not just the outcome What this means for player development, feedback, and trust with families How coaches can use data without losing the feel of the game This is a fascinating conversation on where coaching is heading — and what it means for anyone working in the youth or elite game. A big thank you to Sam and Impressive Play for supporting this episode. Let me know your thoughts in the comments — would you use this in your coaching? #ModernSoccerCoach #SoccerCoaching #PlayerDevelopment #FootballCoaching #CoachingEducation

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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