Transcript generated automatically by AI and may contain errors.
Chapter 1: How can I enroll my existing FBA listing in Amazon's Transparency program?
Now that my brand is fully registered, how can I enroll an existing listing with FBA inventory into the transparency program? Good question. Good question. So to enroll in the transparency program, you're going to have to actually sign up for Amazon transparency on the website. So let me actually pull that up real quick.
you can just do enroll in transparency and you can get your product enrolled in transparency.
Chapter 2: What should I do with existing FBA inventory that lacks transparency codes?
This will require you obviously to label every single one of your products with the transparency code. But if you're wanting that extra little layer of protection, this is definitely something I would encourage. So there you go. If I enroll my brand in the transparency program, what should I do with the existing FBA inventory that doesn't have transparency codes?
Chapter 3: Should I choose Amazon Transparency or Project Zero for better protection?
So you actually get a window of breadth here, I guess is the best way to put it. where essentially during a certain time period, you don't have to have transparency codes on those products. So it's not immediate, like you have to relabel everything. To better protect a listing from potential hijackers, should I enroll in Project Zero or the Transparency Program?
No, definitely not.
Chapter 4: Why do most brands regret using the Transparency program?
Unless, unless... unless the problem is so bad you are thinking of terminating your Amazon channel. That's the lid.
So fun fact with this guy, this guy just launched his product. He just got brand registry and he wants to do transparency immediately.
Chapter 5: How does Amazon Brand Registry protect sellers from hijackers?
I do not recommend this. I do not know a single brand who has done the enrollment who says, I'm glad I did it.
I know one. We have one. We have one. Okay.
And again, their litmus must be really high.
The difference between having transparency for them and not having transparency was about $120,000 a month hijacker issue. And that is the only situation in which I have seen transparency be fantastic. If you have a hijacker issue that is costing you tens of thousands of dollars per month in lost revenue and sales,
Chapter 6: What steps should I take if my competitors copy my A+ content?
Transparency is great. Project Zero, from my knowledge, they're one, rolling Project Zero down and whatnot and have been for a while. Two, isn't something that you necessarily just like enroll in unless you already have a hijacker issue. So realistically, Bob, brand registry protects you from like 90% of the issues I feel like you're probably thinking you're going to face.
I actually had to go AI Google Amazon Project Zero because that's how unheard of it is. Yeah.
It's a very, very minimalistic thing. And technically it's project zero is what transparency turned into. So project zero was initially its own program and they migrated that into transparency, but it's still technically exists is the one thing it's similar in vain to, uh, like Amazon apex, uh, and whatnot.
When I register my brand in Amazon Brand Registry, it does not show verified when I put my trademark number. Yeah, so you don't get a verified trademark immediately or a verified brand registry. Also, the question I would have for you is, is your trademark fully verified or is it pending?
Because signing up with the USPTO and signing up for a trademark through the USPTO, you can get a pending trademark and create your brand registry with a pending trademark. But it takes like nine to 12 months before the USPTO actually approves the trademark. So that's likely what you're running into here. So I want to know the new toys policy. How can we unblock the ASIN?
There is no option to submit documents. Amazon wants us to pay and send samples to lab again. Yeah, so this guy essentially got all the stocks taken down. The answer, by the way, here, Stephen, as well, if you're not aware of the situation, is that basically Amazon in specific categories, toys being one of them, just recently onboard a bunch of new compliance partners.
And so if you had the CAC compliance or CPC compliance before, if it wasn't through one of those partners, they're now taking away both the CAC and the ITC compliance and saying, hey, you have to go through an Amazon partner now for this, even if it is actually compliant.
Which is awesome because we all know that Amazon super vets the partners and are not making political choices with back end deals and kickbacks. For sure.
Of course. But yeah, the unfortunate answer here is that there's not really an option. Your option is basically go through manager compliance and go through one of these new partners because that's what Amazon wants. And they're not going to accept any of the former documentation you probably had, which is unfortunate, but part of the Amazon ecosystem and dealing with it, so to speak.
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