PhorestFM: Building a Stronger Industry, Together

Katrina Sutherland on Diary Management and Marketing for the Festive Season

07 Nov 2022

Contributed by Lukas

[258] For salon and spa businesses alike, Black Friday, Cyber Monday and Christmas signal the busiest, most chaotic time of the year and can feel daun...

Erin Raber on Pin-Up Curls’ Transformative Journey From Slow to Flywheel Growth

24 Oct 2022

Contributed by Lukas

[257] Loyal clients are the people that bring in referrals, typically spend the most with you, help create an atmosphere in your salon, and build genu...

Maggie DiFalco on Planning a Smooth Exit and Succession for the Family Business

17 Oct 2022

Contributed by Lukas

[256] Owner and leader Maggie DiFalco has invested over 25 years of her career to employing and mentoring young artists, giving back through charitabl...

Nikki Le on Self-Discovery, Healthy Striving and Creating Engaging Learning Experiences

10 Oct 2022

Contributed by Lukas

[255] The more you discover about yourself and invest in self-development, the more your influence on others around you changes. And once you've embar...

Britt Seva on Balancing Vulnerability and Self-Disclosure on Social Media

03 Oct 2022

Contributed by Lukas

[254] If "authenticity" was already on all social media trend reports in 2019, today, it's what is expected in exchange for connection and loyalty. Ac...

Geno Stampora on Learning to Live With Continued Disruption

26 Sep 2022

Contributed by Lukas

[253] One of the most celebrated and awarded artists in beauty, an outstanding role model, industry expert and business guru, Geno Stampora is known f...

Abigail Walsh on Bringing the Salon Owners Summit Back to Ignite Growth and Action

19 Sep 2022

Contributed by Lukas

[252] After a forced two-year hiatus, the flagship event of the year and Europe's most prestigious milestone on the salon ownership adventure is back ...

Stefania Rossi on the Costly Implications of Bad Hiring Decisions (And the Red Flags to Keep In Mind)

12 Sep 2022

Contributed by Lukas

[251] In April 2022, a report commissioned by the National Hair & Beauty Federation (NHBF) from Pragmatix Advisory confirmed a skills crisis in th...

Noam Auger on Celebrating Self-Acceptance & Working Beyond the Gender Binary

05 Sep 2022

Contributed by Lukas

[250] The exploratory path to self-acceptance can be challenging in a world that often pushes so many expectations and judgements. We are told and enc...

Tara Rose Kidd on Breaking the Mould and Doing the Things That Scare You

22 Aug 2022

Contributed by Lukas

[249] Every industry and even job comes with preconceived notions or stigmas. Still, when it comes to the hair and beauty industry, the most widely ci...

Bonnie Conte on Visionary Leadership and Opening Doors to New Ideas

22 Aug 2022

Contributed by Lukas

[248] What is your default leadership style? How do you lead your team towards your shared definition of success? Are you a strategic, democratic lead...

Laura Graven & Brady Dahm on Inspired Action, Staying True to a Culture of Inclusivity

27 Jun 2022

Contributed by Lukas

[247] There is vulnerability in sharing our experiences, strength in owning our identities and power in creating communities and work environments tha...

Amanda Baer on Why Being Intentional With Your Salon’s Interior Design Is Good Business

20 Jun 2022

Contributed by Lukas

[246] The pandemic may have briefly stalled in-person experiences, but salons are now dialling up the experiential factor, designing ultra-unique spac...

Sonia Magnier on Making Wellbeing a Priority, a Leader’s Duty of Care

06 Jun 2022

Contributed by Lukas

[245] According to research commissioned by Mind, a mental health charity in the UK, one in three people feel that their work is the most stressful a...

Stefania Rossi on Building a Salon, Team and Reputation to Be Proud Of

23 May 2022

Contributed by Lukas

[244] Setting up a salon or spa business can be challenging and costly. On the other hand, buying an existing salon can reduce the setup costs. Still,...

Kristin Rankin & Lauren Wilde on Running Gender-Affirming Salon Spaces (Rerun)

09 May 2022

Contributed by Lukas

[243] "It kind of never happens to get to choose how you can look, to that extent." At Phorest, passion and ambition connect us with salon owners and ...

Paddy Monaghan on The Power of Perspective

25 Apr 2022

Contributed by Lukas

[242] Ideas come in all shapes and forms, but often, they originate from dialogues, experiences or observations. To create products or services that s...

Kristen Lumiere on Navigating Sticky Situations & Breaking Up With Salon Clients

04 Apr 2022

Contributed by Lukas

[241] It’s never a pleasant experience to deal with unhappy customers, but it’s really not that uncommon in the service industry. Prevention is im...

Jay Williams on the Difference Between Satisfied & Loyal Clients, and Why It Matters (Rerun)

28 Mar 2022

Contributed by Lukas

[240] The second Phorest FM episode rerun picks up right where things left off last week: seeing things from a different perspective. When we frame an...

David Barnett on Inspired Leadership and Shaping the Dream Workplace (Rerun)

21 Mar 2022

Contributed by Lukas

[239] Phorest Growth Fund applications for 2022 are now open! We decided to offer two episode reruns for the occasion, the first one being a conversat...

Ben Lifton on Becoming a Content Kween (And Why Your Salon Will Thank You for It)

14 Mar 2022

Contributed by Lukas

[238] Returning and new customers are obsessing over brands like never before. But beauty and hair salon marketing can feel overwhelming both time and...

Shay Hoelscher on Entrepreneurship, Driving a Race Car & Creating a Lovemark

07 Mar 2022

Contributed by Lukas

[237] International Women's Day (March 8) is a global day to recognize and celebrate women's and girls' social, economic, cultural, and political achi...

Hunter Donia on Building the Clientele of Your Dreams, Insights Gained From Adversity

28 Feb 2022

Contributed by Lukas

[236] If you know a bit about stoïcism, you'll know that turning adversity to advantage is an ancient art: "The impediment to action advances action....

Sian Gray on Phorest’s Commitment to Helping Salons Reach Their Growth Potential

21 Feb 2022

Contributed by Lukas

[235] In CEO Ronan Perceval’s words: “We have taken the next step in our growth journey with a brand new look, but it means nothing unless our sa...

Ronan Perceval on the Story of Phorest

14 Feb 2022

Contributed by Lukas

[234] It’s 2004. Phorest’s Founder & CEO Ronan Perceval is hunched underneath the salon reception desk, troubleshooting a hardware issue in th...

S06 Launches on February 14th, 2022

07 Feb 2022

Contributed by Lukas

The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Phorest FM celebrates ...

The Most Popular Phorest FM Episodes of 2021

24 Jan 2022

Contributed by Lukas

[233] Season 5 is officially a wrap with over 1570 minutes of inspiring stories and conversations you can now catch up on! In this very last episode o...

Phorest’s 2021 Year in Retrospect With Ronan Perceval & Sylvie McDermott

13 Dec 2021

Contributed by Lukas

[232] Another year, another retrospect! For the second to last episode of Phorest FM's fifth season, Phorest CEO Ronan Perceval and COO Sylvie McDermo...

Dr. Gillian Mandich on the Science of Happiness

06 Dec 2021

Contributed by Lukas

[231] There is no secret to happiness, but there is a science to it. In this third to last episode of 2021, Dr. Gillian Mandich — top-rated speaker ...

Neil Ducoff on Purposeful New Year Leadership & Financial Planning

22 Nov 2021

Contributed by Lukas

[230] 'Tis the time of year we all start thinking: "What would have to happen to make next year matter?" Taking some time to step back, think and ask ...

Fry Taylor on Salon Waste & Recycling the Unrecyclable

15 Nov 2021

Contributed by Lukas

[229] The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Salons play a vi...

#SalonAppreciationWeek: Celebrating the People Behind the Chair

08 Nov 2021

Contributed by Lukas

[228] Running a successful salon or spa business involves way more than just providing a service: creating an excellent customer experience is an art....

Eric Seropyan on Leveraging the Power of Search Engine Optimisation

11 Oct 2021

Contributed by Lukas

[227] For the less tech-savvy, learning about how to market a website can seem daunting and feel like another task on the endless to-do list that come...

Steve Gomez on What It Takes for a Salon to Be Ready for Its Next Hire

04 Oct 2021

Contributed by Lukas

[226] No matter how long you've been in business, hiring new employees can be a long and tedious experience. And while this isn't ever likely to chang...

Inside Phorest: Strategies to Earn & Leverage Award-Worthy Reviews

27 Sep 2021

Contributed by Lukas

[225] There are many industry awards out there, but nothing is more important than what your clients think. We are an industry driven by referrals, an...

Evan Silver on Leadership Communication Essentials for Salon Success

20 Sep 2021

Contributed by Lukas

[224] If you've been listening to the conversations taking place within the industry this year, you'll know that most of them focus on recruitment and...

Michael Yost & Dennis Gullo on Driving Your Salon Like You Would Your Car

13 Sep 2021

Contributed by Lukas

[223] Tired of watching money come in but little-to-none falling to the bottom line? Struggling with your productivity rates? Trying to meet the ever-...

Peter Ciardulli on Pivoting & Maintaining Togetherness Through a Crisis

06 Sep 2021

Contributed by Lukas

[222] There is always room for us to grow and strengthen the way we go about operating our businesses. Pivoting isn't an easy feat and sometimes impli...

Inside Phorest: Retaining & Rewarding Your Team With Ease

30 Aug 2021

Contributed by Lukas

[221] With widespread staff shortages being a real challenge in the industry at the moment, growing and developing your current team has never been mo...

Nina L. Kovner on (Arguably) The Number One Trap to Avoid in Business

23 Aug 2021

Contributed by Lukas

[220] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling re...

Kelly Shaw on Leading Staff Up the “Team Esteem Staircase”

16 Aug 2021

Contributed by Lukas

[219] In her recently published book "How To Make Your Salon Work, So You Don't Have To," salon owner, coach, and author Kelly Shaw (@kellyshawme) ...

Ramiro Corrales & Cameron Kepford on Pivoting to Enhance Growth and Value

09 Aug 2021

Contributed by Lukas

[218] As an entrepreneur, you have beliefs about the things you don't always have precise answers for. For example, whether the launch of a new produc...

Shareefa Jennings on Continuous Learning & the UK’s New Hairdressing Training Guidelines

02 Aug 2021

Contributed by Lukas

[217] Following up on our recent conversation with Advanced Healing Artist for L'ANZA and Salon Centric influencer Christopher Aaron, we turn our eyes...

Inside Phorest: A Revamped Reporting Suite to Help You Make Sharper Business Decisions

26 Jul 2021

Contributed by Lukas

[216] Being a business owner can be an all-consuming reality. Along with the mental load of your daily to-do lists, you have to keep the big picture i...

Christopher Aaron on Walking the Talk of Inclusion & Catering for All Types of Hair

19 Jul 2021

Contributed by Lukas

[215] We often talk about creating and fostering welcoming salon spaces for all clients, but are we truly walking the talk if some clients have to tra...

Inside Phorest: Dedicated to Your Salon’s Growth and Success

28 Jun 2021

Contributed by Lukas

[214] Leading with innovation and bringing teams together to drive business success, Phorest Salon Software is used by 100,000+ salon and spa professi...

Alena Brown on Embracing the Opportunities That Can Help You Grow

21 Jun 2021

Contributed by Lukas

[213] Are you on the fence about taking on the 30Days2Grow salon challenge, Thrive Edition? In this week's episode, hear from Alena Brown, the proud o...

30Days2Grow: Insights to Help You Thrive (Second Half of the Challenge)

14 Jun 2021

Contributed by Lukas

[212] Still working your way through this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but regis...

30Days2Grow: Insights To Help You Thrive (First Half Of The Challenge)

07 Jun 2021

Contributed by Lukas

[211] How are you getting on with this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registra...

Inside Phorest: 30Days2Grow Is Back With a New Upbeat Spin for the Summer

31 May 2021

Contributed by Lukas

[210] Building on the success of last year’s 30Days2Grow QuaranTEAM Edition which saw thousands of salons globally take part in daily tasks, this ye...

Janna Ronert on the Need to Embrace Digital Innovation

24 May 2021

Contributed by Lukas

[209] Just weeks after announcing the major appointment of former Davines CEO Paolo Braguzzi to its board of directors, Phorest has proudly revealed t...

Richard Kavanagh on Using Visual Communication to Enhance the Salon Experience

17 May 2021

Contributed by Lukas

[208] Communication can make or break a salon's customer experience. Yet, words often fail even the best of us. For the hair & beauty industry, making...

Paolo Braguzzi on Servicing & Supporting the Professional Salon Industry

10 May 2021

Contributed by Lukas

[207] After 17 years as CEO of the Davines Group, fearless pioneer and compassionate leader Paolo Braguzzi brings his expertise and leadership to Pho...

Alain Audet on Appreciating the Salon Industry’s Authenticity, Creativity & Resilience

03 May 2021

Contributed by Lukas

[206] With more than 20 years of industry experience, knowledge and professional beauty expertise, Alain Audet — former executive director of the A...

Inside Phorest: Committed Clients Every Time, With Online Deposits

26 Apr 2021

Contributed by Lukas

[205] With social distancing and capacity restrictions still in place, cutting down on no-shows has never been more important. Online Deposits allow s...

James Alba on How to Be a More Sustainability-Conscious Salon

19 Apr 2021

Contributed by Lukas

[204] When running a salon, gaining new clients, saving money and generating more revenue tend to be top priorities. But as the world faces a global c...

Kristin Rankin & Lauren Wilde on Running Gender-Affirming Salon Spaces

12 Apr 2021

Contributed by Lukas

[203] What does the power of a haircut mean to you?⁣ For many, going to a salon is a wonderful experience. Unfortunately, though, it is still a scar...

Jill Higginbotham on Management Fundamentals That Drive Salon Success

05 Apr 2021

Contributed by Lukas

[202] Today, Eufora International and Phorest Salon Software announced an official partnership, aligning their core values around education, growth, ...

Inside Phorest: Check Your Salon Online Health Score & Find New Avenues for Digital Growth

29 Mar 2021

Contributed by Lukas

[201] The COVID-19 global pandemic has accelerated the need for all businesses to connect, sell and communicate online. Now more than ever, businesses...

Rachel Paige on Self-Discovery & Finding Rhythm After Traumatic Loss

22 Mar 2021

Contributed by Lukas

[200] Content warning: This conversation contains a segment depicting an episode of domestic violence, and mentions of death and suicide, from 3:30 ...

Kate Lynch & Eimear Morris on How and Why You Should Do a Social Media Spring Clean

15 Mar 2021

Contributed by Lukas

[199] Whether you're open for business or in the UK/Ireland and getting ready to reopen your salon, the first quarter of the year is always a good tim...

Katie Godfrey on Franchising as a Strategy for Growth

08 Mar 2021

Contributed by Lukas

[198] Opening a second salon or spa involves more than meets the eye, and many salon owners, unfortunately, get too excited too quickly. Is your salon...

Richard Gibbons on Generating Substantial ROI With Paid Social Advertising

01 Mar 2021

Contributed by Lukas

[197] With many people now working from home, there has been an accelerated need for all businesses to connect, sell and communicate online. This year...

Inside Phorest: Unleash the Power of Staff Performance

22 Feb 2021

Contributed by Lukas

[196] Working in a super-engaged, high-performance environment can be one of the most rewarding goals for all salon teams today. Salon managers want t...

Stefanie Fox on Leadership & What Staff Want From Their Salon

15 Feb 2021

Contributed by Lukas

[195] When running a business, the need to drive both performance and business often comes with thinking that dangling a carrot or motivating somebody...

April & Nikki Dominguez on Growth, Community & Chasing Your Dream Career

08 Feb 2021

Contributed by Lukas

[194] Beauty professionals and beauty careers are highly impactful industries. Yet, what's not talked about is that beauty service careers are often s...

Ashleigh Hodges on Navigating Wellness, Career Goals & Salon Life

01 Feb 2021

Contributed by Lukas

[193] For many of us, 2021 will be a year of rebirth — a year in which we find new ways to connect and take care of both ourselves and our communiti...

S05 Launches on February 1st, 2021

25 Jan 2021

Contributed by Lukas

Learning how to grow and develop your salon business shouldn't feel like a chore but a process that blends into your day-to-day. That's why Phorest FM...

The Most Popular Phorest FM Episodes of 2020

21 Dec 2020

Contributed by Lukas

[192] Season 4 is officially a wrap with 1587 minutes of inspiring stories and conversations you can now catch up on! A massive thanks to all of the w...

Phorest’s 2020 Year in Retrospect With Ronan Perceval & John Doran

14 Dec 2020

Contributed by Lukas

[191] This week on Phorest FM, Killian and Zoe welcome back to the show Phorest Salon Software CEO Ronan Perceval and CTO John Doran for the annual "y...

Beat 2020: Strategies for Salon Success in December & Beyond

07 Dec 2020

Contributed by Lukas

[190] James Davis, Sara Cheeny, Hellen Ward, Gavin Hoare, Jen Baudier, James Alba, and Stefanie Fox Jackson know that sharing is caring and that there...

Inside Phorest: Embracing the New Virtual Reality With Video Consultations

30 Nov 2020

Contributed by Lukas

[189] COVID-19 has created a considerable shift in consumer behaviour, forcing salons and spas around the world to adapt quickly. Whether you're facin...

Jen Baudier on Operating Salons With a Profit-First Mindset

23 Nov 2020

Contributed by Lukas

[188] Pre-COVID-19, it was estimated that seventy-five percent of businesses had less than a month of money in the bank. Wild and scary, right? What i...

Kristina Russell on Consultations & Creating Bespoke Colour Journeys

16 Nov 2020

Contributed by Lukas

[187] It's safe to say we've come a long way since the first synthesised dye in 1863: products have evolved a great deal, and so have application tech...

Hellen Ward on Using KPI Data to Assess Staff Performance

09 Nov 2020

Contributed by Lukas

[186] Assessing staff performance is often a threatening process for both managers and employees. However, when you put in place clear KPIs, agree on ...

Joshua Howard & Britni Volkman on Benchmarking as a Tool for Continued Salon Growth

02 Nov 2020

Contributed by Lukas

[185] When we talk about benchmarking, we talk about identifying opportunities for improvement within a business. On paper, that's simple enough... bu...

Inside Phorest: Text Conversations With Your Clients, at Your Fingertips

26 Oct 2020

Contributed by Lukas

[184] In a post-COVID world, less waiting time for clients inside the salon is essential. This week's episode features recent podcast recaps in addit...

#CEA2020: Celebrating Excellence in Service

19 Oct 2020

Contributed by Lukas

[183] This episode is dedicated to the hard-working, busy salon professionals. The ones who commit each day of their professional lives to make their ...

Georgia Bell on Mentoring, Commitment & Investing in Yourself

12 Oct 2020

Contributed by Lukas

[182] If you don't already meet someone like a salon coach or a mentor to discuss your career or business setbacks or to plan for the future, then you...

Karan Burke on Leading With Humility & Drive

05 Oct 2020

Contributed by Lukas

[181] When you think of great leadership, the words that come to mind might be accountability, confidence, passion, empathy, transparency, self-awaren...

Inside Phorest: Your 5-Star Fan Club Is Waiting

28 Sep 2020

Contributed by Lukas

[180] September: less episodes, lots of planning! We're headed into the last quarter of the year and preparing the 13 remaining episodes to Season 4. ...

Alison Alhamed on the Life-Changing Power of Community

14 Sep 2020

Contributed by Lukas

[179] Suppose life longevity can be rooted in our level of connection to others. Would it be such a great leap to think that career longevity might ha...

Inside Phorest: Slicker Than Ever Marketing to Help Fill Your Calendar

31 Aug 2020

Contributed by Lukas

[178] This ‘new normal’ definitely hasn’t come without its challenges, but the good news is Phorest is here to help. Catch up on everything that...

A Trip Down Memory Lane: Sarah Doyle on Two Decades of Phorest Features

24 Aug 2020

Contributed by Lukas

[177] This week's conversation is more like a story, a trip down memory lane, as the title suggests. On the show, we welcome Sarah Doyle, owner of Tem...

Derek Anthony on Growing a Seven-Figure Business Using Mobile Technology

17 Aug 2020

Contributed by Lukas

[176] Reaching the $1+ million in revenue mark in business doesn't mean everything is smooth sailing or running at its peak performance; growing pains...

James Davis on Leading Through Change & Becoming a Community Linchpin

10 Aug 2020

Contributed by Lukas

[175] When the coronavirus pandemic hit earlier this year, James Davis went back to digging deep, working 16-hour days, and thinking outside the box t...

#BackInBusiness: Irish Salons Share Their Reopening Experiences

03 Aug 2020

Contributed by Lukas

[174] Life beyond COVID-19 is having salon owners around the world think differently about their business. From cleanliness procedures to staff roster...

Inside Phorest: Prepare and Protect With Pre-send Consultation Forms

27 Jul 2020

Contributed by Lukas

[173] Catch up on everything that's happened in July! This week's episode features recent blog and podcast recaps in addition to an interview with Pro...

David Campbell on Growing Your Own Timber

20 Jul 2020

Contributed by Lukas

[172] How many business owners do you know today that can proudly say their employees spend, on average, ten years within the organisation? Probably n...

Meabh Quoirin on Consumer Trends & Insights to Shape the Industry’s Future

13 Jul 2020

Contributed by Lukas

[171] The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a...

Stacie Collier on the Inspiriting Aspect of the #30Day2Grow Challenge

06 Jul 2020

Contributed by Lukas

[170] #30Days2Grow is a unique business growth challenge designed to help salons build both team spirit and revenue. This year's challenge launched o...

Inside Phorest: Support for Your Salon’s Reopening Strategy

29 Jun 2020

Contributed by Lukas

[169] Catch up on everything that's happened in June! Featuring recent blog and podcast recaps as well as interviews with Phorest Salon Software CEO ...

#BackInBusiness: Salon Owners Share Their Reopening Experiences

22 Jun 2020

Contributed by Lukas

[168] For the past few months, salons around the world closed their doors to help manage and contain the COVID-19 pandemic. We are now starting to se...

Michaella Blissett Williams on Working Towards Financial Independence

08 Jun 2020

Contributed by Lukas

[167] Living beneath your means, paying off debt, defining long-term financial goals and saving money: just a few of the steps needed to achieve fina...

Sinéad Kavanagh on Standing Out on Social Media, Starting With Authenticity

01 Jun 2020

Contributed by Lukas

[166] As the world turns to digital solutions to counter the impacts of COVID-19 lockdowns, people are coming to realise that posting ad hoc content ...

Inside Phorest: Salon Reopening Tools With Aisling Scolard

25 May 2020

Contributed by Lukas

[165] Catch up on everything that's happened in May! This week's episode features an interview with Phorest Product Manager Aisling Scolard on salon r...

Zane Hagy on Resilience, Crisis Communication & Paving Your Own Way

18 May 2020

Contributed by Lukas

[164] In times of uncertainty, our natural inclination is often to look for answers and validation in others to make sure we're doing things right. Wh...

Tom Chapman on His Journey, Mental Fitness & Training the Next Generation of Barbers

11 May 2020

Contributed by Lukas

[163] After losing a friend to suicide, award-winning UK-based barber & international educator Tom Chapman (@tomchapman_hair) decided to do something...

Neil Ducoff on Cash Flow Management & Mapping Out a Financial Recovery Plan

04 May 2020

Contributed by Lukas

[162] With so many unknowns, building a monthly financial plan can be overwhelming. And like anything overwhelming to us, the best way to reduce stres...

April Monthly Round-up

27 Apr 2020

Contributed by Lukas

[161] Did the coronavirus-induced chaos make you miss an episode? Catch up on everything that's happened in April with Killian and Zoe's round-up. Thi...