Marketing Medical Private Practices with Meaghan Arnold
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How did Meaghan Arnold decide to start her own private practice?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried-and-trude roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Megan Arnold is a speech language pathologist with an adult and geriatric focused private practice in Tyler, Texas. She began her career working in skilled nursing facilities and home health and quickly realized the need for more care for people in her area. This prompted Megan to start her own private practice in 2020. I got to know Megan during her time in the Start Your Private Practice program. And it has been so exciting to watch her grow into an amazing, amazing and successful private practitioner. In this episode, she talks about how being passionate about your niche and patient population is key for success and shares a ton of amazing and actionable marketing strategies.
If you're interested in learning about how to market to physicians and specialists, This is a must-listen episode, so stay tuned. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stock SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast.
If you're a private practitioner or one in the making, you're in the right place, so let's get started.
All right, so before we dive in, can you please share your name, your location, and the name of your private practice? Yes, I am Megan
Arnold. My practice is speech swallowing and neurological rehabilitation. We are located in Tyler, Texas, and
we're just having a good time. I love that so much. So we actually got to know each other years ago. You joined the start program in 2019, right? And so a lot has happened since then. But what I'd love to go into first is how did you kind of get started like in your career? And at what point did you start thinking about private practice?
Absolutely. So upon graduating, private practice was never in my horizon. You could not have bet me any amount of money I would be sitting here. Having this conversation with you and being a practice owner. I graduated from the University of Texas in Austin and then moved to Tyler, which is a respectively rural area compared, but it is still the biggest medical hub between Dallas, Texas, and Shreveport, Louisiana. And I began working in a skilled nursing facility for my CF, didn't love it. But loved the adults. So I moved into home health. Uh in home health I worked for a staffing company full-time and they held contracts with all of the local health companies, which meant on a pretty normal week I was working for between 10 and 15 companies because there are so few SLPs hanging out in East Texas.
It became pretty apparent that there was a very large need for continued care. You know, these people We're getting a lot of care and home health. And then in 2020, outside of COVID happening, we actually had pretty big changes to the way that Medicare was going to reimburse home health services.
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Chapters
8 chapters
1
How did Meaghan Arnold decide to start her own private practice?
0:00–8:55
2
What challenges did she face transitioning from home health to private practice?
8:55–16:07
3
How does she market her services to physicians and specialists?
16:07–22:45
4
What is her elevator pitch for referrals from medical practices?
22:45–29:41
5
How does she use community outreach and support groups for word‑of‑mouth marketing?
29:41–35:27
6
What strategies does she use to overcome fear of failure and rejection?
35:27–41:07
7
How does she balance being a practice owner with motherhood?
41:07–47:18
8
What long‑term business mindset shifts does she recommend for clinicians?
47:18–53:09
Speakers
2 identifiedMore from Private Practice Success Stories
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