115. How To Create Your Evergreen Content Strategy To Generate More Leads And Sales
episode
Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades
58 min
1 speaker
3 chapters
transcribed 1 month ago
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What is the main topic discussed in this episode?
Welcome to the Rise of the Trades Podcast, the show dedicated to helping you to build, grow and scale your trades or construction business. All Rise for your host, Craig Wilkinson. Welcome to this week's coaching episode of the Rise of the Trades Podcast, where we help trades and construction business owners to skyrocket leads, explode net profits without having to graft 60 hours a week and becoming that busy fool. In this episode, I'm going to be teaching you how to create your evergreen content strategy to generate more leads coming into your trades business. But before we go there, I'd just like to ask you a quick favor. And that is, if you're getting value from my podcast episodes, could I please ask you to hit the follow or the subscribe button on whatever platform you're listening to this on right now?
Because everybody that follows the podcast is going to help the algorithm to push our episodes out to more tradesmen and women that need our help and support. So if you could smash the like. subscribe or follow button, I'd greatly appreciate it. Now let's transition over to this week's Courting Episode
We all know that if we wanna build, grow and scale our trades business, we've got to start generating more profitable, vetted leads coming in. And what I see a lot of is everybody doing the same type of bog standard marketing strategies. And this is what we call our attract strategy. In other words, we're all creating the same type of content, putting it out there to attract our target market to our business. But because we're all doing the same type of marketing, we don't seem to be standing out, we don't seem to become different to anyone else. We don't we're not building authority, we're not building credibility, we're not building that point where we are dominating our market and displaying that to our customers because we're all doing the same tappy crappy marketing tactics.
So everybody's using social media. But everybody's using social media the same way. We're banging random content out at random times to a random target market. And we're hoping and praying that some of that Social media activity is going to generate us leads. Many people have tried paid advertising, whether that's on things like Google or Facebook. Everybody's running the same types of ads, everybody's running the same types of message. It's just like a lottery. And come on, we're paid ads. We can't afford to get that wrong because that's the quickest way to burn money. There are people Out there using email marketing where they're sending blanket email broadcasts out with special offers, or we've got this going off, or we've got a new employee that's joined our business, and it's just landing on deaf ears.
What is the “attract strategy” and why isn’t it generating enough leads?
There are people out there advertising on things like print, magazines, leaflets. Going to exhibitions and having all big exhibition stands printed up. But again, a lot of that's not working in today's day and age. Video marketing's exploded over years, hasn't it? And now every day you go onto Facebook, LinkedIn, YouTube, TikTok, Instagram, and these tradesmen all doing the same types of videos. Are you with me? Then you've got directories. like checker trade which trusted trader that everybody's having a pop on are you with me And because everybody's doing this same type of marketing. Your marketing is getting lost in the vast noise of The ether. In other words, everybody's whacking things on social media and expecting people to stop the scroll and take notice of their business over the other 25 businesses and the ads on Facebook that they've just seen.
So what makes you different? What makes you stand out? How can you dominate your market by creating a different type of content that nobody else has? Creating it. And in this episode, we're going to be exploring that. Because that's what I call the evergreen content strategy. And this is a strategy that we've been using now for over a decade, but not many people are doing it. So I want to share with you the exact steps and strategies that I teach my growth club and inner circle members when it comes to creating an evergreen content strategy that makes them different, that makes them stand out, and actually, with respect, makes their competitors look amateur-ish.
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Chapters
3 chaptersSpeakers
1 identifiedMore from Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades
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