116. The Honest Truth Nobody Tells You About Growing A Trades Or Construction Business
episode
Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades
50 min
1 speaker
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why does comparing my trades business to others on social media hurt my confidence?
Welcome to the Rise of the Trades Podcast, the show dedicated to helping you to build, grow and scale your trades or construction business. All Rise for your host, Craig Wilkinson.
Welcome to this week's coaching episode of the Rise of the Trades Podcast, where we help trades and construction business owners to skyrocket leads, explode net profits without having to graft 60 hours a week and becoming that busy fool. In this episode, I want to have an honest conversation with ya that nobody warns you about of how brutal and hard work it is building, growing and scaling a trades or construction business. But before we go there, I'd just like to remind you that the Trades Freedom Club has a free Facebook group and community that's packed full of professional tradesmen and women that want to help and support each other on their journeys to success. So if you're not already a member of our free Facebook group, please consider.
Hitting the link in the show notes and the description of this episode and come and join us inside our free Facebook group and community. Now let's transition over to this week's coaching episode.
For anyone that knows me, whether that's from our Facebook group or These podcast episodes that I do on a weekly basis, maybe a growth club or in a circle member, and you're being coached by me. I would hope The You would understand how honest, open and transparent I am with everything that I do in my business and my life and everything. You see, I'm not one of these people that's faking it till they make it. And that is precisely what this episode is all about. Because I genuinely believe that there are so many trades and construction business owners out there that right now are feel are are feeling it's tough. They're exhausted, they're overwhelmed, they're frustrated, and even feel like they're failing.
Simply because of Tools such as or marketing tools like social media that will have you convinced that everybody has got this perfect business, that everybody's got this perfect lifestyle, that everybody's got the perfect relationship at home. And what we're doing is we're starting to compare ourselves with other businesses and looking at what they're posting and then looking at our business and it's making us feel like we're doing something wrong. You're not doing anything wrong. Let me tell you now, building, growing and scaling any business, never mind a trades or construction business, is the toughest job in the world. And we cannot no longer start comparing ourselves to all these fake people that are on social media posting about the perfect customer and the big £500,000 job and how they've got a brand new vehicle and they're employing staff and they're moving into new offices.
Listen, on face value, it looks great, but you've got absolutely no idea what's Happening in their business behind the scenes. You've got to know how much debt they're racking up, how much bigger mortgage they've got, how much fake finance they've got on them vans or posh cars that they're touting about. And all this lot is really driving me a little bit mad. It's driving me nuts because it's not the real world and it's giving a misconception of. that running a business is easy. It's not easy, it's hard. Now you might say, hang on a minute, Craig. Are you mad? You can't be saying this. As a business and marketing coach, particularly as a trades business and marketing coach, surely shouldn't you be telling us all how easy it is to build, grow, and scale a business?
How by just simply putting this in place or doing that, you're gonna generate a whole host of new leads. You're gonna double your profit margins, you're gonna have a Lifestyle that you and your family are proud of. Ultimately, I want you to get to that, but I'm not gonna sit here and say to you it's easy to get there because it's not. And what's concerned me is the amount of Facebook ads that are popping up directed towards tradesmen and women. that are coaches or mentors or whatever you want to call them. The are selling ya the dream.
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Chapters
8 chapters
1
Why does comparing my trades business to others on social media hurt my confidence?
0:00–8:21
2
What deadly self‑sabotage habits am I unknowingly practicing?
8:21–14:20
3
How did Craig’s early years of sleepless nights and debt shape his business mindset?
14:20–19:39
4
What key lessons did a business coach teach that changed the trajectory of his company?
19:39–25:56
5
Why is mindset and personal development the #1 factor for scaling a trades business?
25:56–31:10
6
What three actionable steps can I implement right now to stop the comparison trap?
31:10–36:36
7
Which podcasts does Craig recommend for mastering systems, community, and mindset?
36:36–42:34
8
How can I take control of my business instead of letting it control me?
42:34–50:22
Speakers
1 identifiedMore from Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades
120. 7 Steps To Get Off The Tools And Grow Your Trades Or Construction Business
119. How to Get Your Time Back, Beat Overwhelm and Still Grow Your Trades Business
118. Inside Ant Middleton's Special Forces Training Camp: The Truth About Mental Toughness
117. The Thoughts About Quitting That Every Self Employed Tradesman Will Understand
115. How To Create Your Evergreen Content Strategy To Generate More Leads And Sales
114. 15 Cashflow Mistakes Tradesmen Are Making That Cause Debt, Stress and Sleepless Nights