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SEN Breakfast

Morning Madness | Will James Hird be Essendon's next coach (27.05.26)

26 May 2026

Transcription

Chapter 1: What are the initial thoughts on James Hird returning as Essendon's coach?

0.031 - 13.457 Gary

Righto, you asked for feedback. And they're there. And they're there. 1-300-736-736. Be patient. The lines have gone... Make it short. Make it short, too. Short, sharp, punchy. Get on, get off, and let everyone have their say. Andrew's in Camwell. Welcome.

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15.781 - 16.603 Tim

G'day, boys. Am I on?

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16.843 - 17.204 Gary

You're on.

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17.264 - 30.668 Tim

You're on, mate. I'm in the no camp and just to, I'll be brief, but, you know, 2013, he was responsible for where we are now, but that's not the main point. And he did blow up those boys' lives and their lives have been ruined and no careers.

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31.089 - 43.47 Tim

But more importantly, I think Andrew Welsh came in, I think my understanding is one of the first things he did when he was a board member was support James Heard against the board with the, you know, with Sheets behind him.

Chapter 2: What are the arguments against James Hird coaching again?

43.99 - 63.853 Tim

Then he got Dean Solomon on the board and then he moved Dean to the coaching position. So I suspect that whoever, Andrew's had an agenda, and Brad or whoever it was, has not been able to get a fair crack at coaching with the strategy and execute the strategy because the board are going back to the same old, same old.

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64.054 - 75.533 Gary

Right or wrong, doesn't matter. These are just opinions, and we respect them all. And I don't necessarily agree with that, Andrew, but we appreciate you jumping on. Bart, in my opinion, might be wrong as well. Bart's in Dunbar. G'day, Bart.

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76.913 - 95.37 Unknown

Good morning, guys. This is a take it to the bank. And I know family members that are on the coterie groups at Essendon. And as you know, I'm a Richmond supporter. But I was told two months ago that James Hurd will be the next coach of Essendon.

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95.39 - 97.972 Gary

Righto, Bob. Appreciate that. Let's go to Brunswick. G'day, Ray.

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99.994 - 115.059 Tim

Morning, guys. To Tim, here's a question. Would you rather... Heard coach Essendon get close or have someone else coach Essendon and win a flag?

Chapter 3: How do supporters feel about Hird's potential return?

115.079 - 125.051 Tim

And I say that because it seems like there's a narrative in the club that the club cannot move on unless Heard has a crack, regardless of the results.

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125.412 - 135.304 Unknown

Yeah, I don't believe that, though. I'm not one that's in that camp. And I've said this. I can't say it any more clearly. What I'm about to say again, and that is you run the process and you get the best person for the job.

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135.284 - 140.31 Gary

That's what I said last time. You're much closer to it than me. I get that feeling. That's the way I feel.

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140.57 - 141.932 Unknown

You do. Yeah, no, you think that.

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141.972 - 142.292 Gary

Yeah.

142.432 - 142.873 Unknown

I don't, though.

142.933 - 156.088 Gary

No, that's right. Just from afar, and you're much closer to it, that I think the spectre is going to hang over there forever, unless they make the call. But that's just the way I'm reading it. Thanks, Ray. Andrew's in Nidra. G'day, Andrew.

156.869 - 188.41 Tim

Yes, I'm with you, Gary. I think this will never end unless he's given another go. And And Scotty, look, he lost me after Friday night, after Long's passionate speech and the players didn't perform. And I just think that we have to get the best person. The best person won't get it now because once Hurd put his hand up, do you think that a number of prospective coaches...

189.014 - 192.86 Tim

will not put their hand up because they think it's a changing process.

Chapter 4: What is the significance of the coaching process in selecting a new coach?

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221.668 - 238.952 Unknown

I don't know. But I heard this whole conversation last time. Like James Heard actually went through the process last time when Brad Scott was appointed coach. He did. He did. I heard the whole same conversation back then. And there is, I guess there are people that think in some way that it will be polluted because of that. I don't believe that's going to be the case.

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238.972 - 246.48 Gary

Maybe those people will say that's more justification for James Heard because you ran the damn process and you didn't appoint him and look where we are.

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247.26 - 253.046 Unknown

Well, I know there'd be some old, long-suffering Essendon fans that actually believe that.

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253.326 - 258.171 Gary

Yeah, Marty's in the Sunshine Coast. We're whipping through. We've got a full board that's going crazy. G'day, Marty.

258.792 - 281.155 Tim

Hey boys, how are you? I'll give you a good punch in the face then. So who was the person in charge that brought the club to its knees and it's never recovered? First question. Second question. What did he actually do as a coach? Third question. Is he really going to come in and be the next Dennis Pagan?

Chapter 5: What insights do callers provide about Hird's coaching ability?

281.573 - 298.038 Tim

Mick Malthouse. You've got John Longmire sitting here, mate. I'm a mad Collingwood supporter. If McRae left tomorrow, there's no way in the world I'm going after a bloody has-been coach that's never proven nothing who brought a club to its knees.

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298.058 - 307.092 Unknown

Fair enough, Marty. That's why you run a process, Marty. Good on you, Marty. Good. A lot of people got that opinion. A lot of questions in all that. Ben's in Hawthorne. Good morning, Ben.

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308.084 - 334.902 Tim

Good day, boys. I'm an Essendon supporter. I've been an Essendon supporter since I was six years old in 1983. I had number 32 on my back. I lived through the baby bombers. A couple of weeks ago against Frio was the first time that I chose not to go to the football when I could. I've got three teenage boys, and when I said, I don't think we'll go to the footy today, none of them raised a...

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335.152 - 359.353 Tim

fuss or concern that we've lost an entire generation the next generation i'm okay i've got my memories to live on but the next generation uh apathetic towards essendon of the kids of all of all of us essendon supporters last night i watched footy classified i was ready to jump off the couch and bloody run out onto the field with them i'm so inspired get him back he can do it he's the best coach we've had since sheeds

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359.688 - 375.729 Tim

I recommend anyone who wants to comment on the Supplement Saga to read the Straight Dope book by Chip LeGrand. Get a real balanced view on what happened. But the past is the past. I'm all in. Hurdy's all in. Let's go.

375.909 - 380.936 Gary

Thanks, Ben. We'll take a break. We'll get back to these calls. We've got until 9 o'clock.

381.196 - 382.558 Unknown

Plenty of the callers online, too.

383.179 - 405.896 Gary

This is, again, I'm all care, no responsibility. I don't know why I keep saying this, but I've got no agenda to push. I just see your football. Just say they do the process and James Hurd is appointed coach. I think the uplift for the football club will be enormous. I think there's supporters of this club that have not connected with Brad for whatever reason. Brad is a great pragmatist, right?

406.076 - 412.167 Gary

Brad is a very much... This is what we're... He's not particularly warm. He said, this is where we're going.

Chapter 6: How do past coaching decisions impact current opinions?

412.187 - 424.645 Gary

We're going down the bottom in this instance and it's going to be hard and all that and it's going to be painful. There's not... There was never... I don't think he was inspired the whole footy club. That's okay. James Hurd walks in and the whole joint will lift.

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424.865 - 427.249 Unknown

Yeah, but that's like a sugar hit. You've got to have more than just that.

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427.369 - 431.195 Gary

No, of course it will. Of course it needs to be much more than that.

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432.077 - 439.408 Unknown

But then you also got on the other side of that argument of yours is what's happened at Melbourne. When you go and get somebody like Stephen King...

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439.388 - 456.293 Unknown

who is an untried coach effectively, is somebody that probably, well, doesn't have the same aura about him from the outside, never displayed that during his career, never displayed that during his assistant coaching career, wasn't the name on anybody's lips, and look what he's been able to do in a short space of time.

456.313 - 457.034 Gary

No, I agree with that.

457.054 - 462.562 Unknown

So there could be another person like that out there, and you will only uncover that person if you run a process.

463.203 - 463.303

Yeah.

463.283 - 478.52 Gary

The Melbourne stuff, they did have a premiership five years ago. So they had their fill with this coach, and then he left, and then they were ready to embrace another one. So your club hasn't won a final for 20-odd years. I think they're downtrodden. They've been down.

Chapter 7: What are the implications of Hird's coaching on Essendon's culture?

478.821 - 495.129 Unknown

I know there's that, but there's that whole – I know there's more to it than this. No, but with that comes that whole belief that it's just about a Messiah. You bring somebody in, it fixes everything. Joe, put that in perspective. I don't believe that, okay? I can't be more clear than saying to you right now, I do not believe in the Messiah thing.

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495.69 - 501.559 Gary

Break. This is Vicky, Dino, Lockie, Nick, Savannah, Rob. We'll come into you on the other side.

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501.539 - 529.487 Tim

Breakfast with Gary and Tim. The skill set is identifying what it is that the attributes are that you're looking for and how they fit into the system and the environment that you are looking to create, the profile of the organisation, how they fit into that. The idea that one person comes in and the answer to all the problems that are there is totally ridiculous.

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529.585 - 550.374 Gary

Job Watson, Voice of Reason, that was on the Rabbit Hole podcast. That was a very interesting chat about this whole situation yesterday when it was fresh and Job had eminently sensible things to say. Was that Job or Tony Cochran? He had a bit of a cold, a bit of a fluke. He did. So, Gary, would there be no uplift if a premiership coach like Adam Simpson or John Lombo were given the SN job?

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550.394 - 550.935 Gary

That's from Adam.

Chapter 8: What final thoughts are shared about the future of Essendon and Hird?

551.616 - 573.811 Gary

There would be, but not as big as a Hurd one, I don't think. And there would be still those divided in the football landscape that say, well, we want Hurdy. Anyway, let's put this, not put it to bed. We'll get some real-time feedback. that we can deliver to Tim Roberts or whoever's running the process, Andrew Welsh. Go to SEN Breakfast, at SEN Breakfast for, is this Twitter?

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573.831 - 601.226 Gary

On X. And it's simple. Do you want James Hurd to coach the club in 2027 and beyond? That is the simple question. Right now. Smallish sample side of just a couple of hundred votes. It is 70% to 29.8 to 29.2. You go on and vote because someone said, Gary, you're overestimating the noisy minority. Maybe I am, but they're pretty damn noisy.

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601.927 - 609.897 Gary

And according to this Twitter poll, which is up and running at 70% to 29, 70 to 30 right now. Vicky's in Mornington. Let's get back to our calls. Hi, Vicky.

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610.552 - 632.116 Vicky

Oh, good morning, boys. Love your show. Thanks for having me on. I just wanted to say, what's Hurdy been doing? He's shown no interest whatsoever in coaching for 11 years. Just look at Buckley as another option. Look what Buckley's been doing. He's learning, learning, learning the whole time. He's now down at Geelong doing what he does best because he's interested.

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632.336 - 637.582 Vicky

Hurdy's been in the back room shoveling paper. He's not interested in coaching. He's just interested in fame.

638.043 - 657.64 Unknown

Not really, Vicky. Are you an Essendon fan, Vicky? Well, I won't be much longer if he gets in. Okay, that's fair enough. But he actually has kept an interest in coaching and he has been associated with GWS and now he's associated with Port Melbourne, just to clarify that. But you're quite right. He didn't go back into the system like a Nathan Buckley did. Thanks for your call.

657.68 - 659.965 Unknown

Sylvana in Heatherton. Good morning, Sylvana.

661.058 - 680.337 Sylvana

Oh, hi. Look, I'm back hurdy. Obviously, there's got to be a good process because there's people like Longmire out there and stuff like that. I mean, the only thing I would say to people is that we've got to forgive this guy, you know? And also, I hope that he doesn't feel like he owes something to the club because of what happened because we all know there's a much deeper story behind there.

680.377 - 686.432 Sylvana

So... You know, we should put him in the process and get the best person for the job. But, of course, Hurdy's a legend.

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