Fred Kofman visits Google to discuss his book "Conscious Business". Consciousness is the main source of organizational greatness. Conscious business means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member. It also fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization. This book is the definitive resource for achieving what really matters in the workplace and beyond. Fred Kofman is an executive coach and advisor on leadership and culture. He is founder and president of the Conscious Business Center. In 2018, Fred accepted a position as Vice President at Google in charge of advising the CEO's office on leadership and culture. Previously, he was Vice President of executive development at LinkedIn. Originally published in March of 2007. Visit http://youtube.com/TalksAtGoogle/ to watch the video.

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