Pop Mart: The History & Economics | Max Levchin, Jim Belosic

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TBPN 2h 56m 6 speakers 8 chapters transcribed 1 month ago
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What is the opening discussion about the TV show vibe and early internet nostalgia?

Edward Coristine 0:00
You're watching TV!
Jordi Hays 0:03
Today is Friday, August 29th, 2025. We are live from the TBPN Ultra Dome, the Temple of Technology, the Fortress of Finance, the Capital of the City. Oh, we're live on VHS. Live on VHS. It is clear. He said it couldn't be done. He said it couldn't be done. But we did it. Here we are. Then
Unknown 0:22
did it.
Jordi Hays 0:22
We're here.
Unknown 0:23
Our champion.
Jordi Hays 0:24
We're talking about uh we're we're having we're channeling the vibes of the dot-com boom because we, of course, today we are talking about uh the history doesn't quite repeat, but it rhymes. Today we are talking about laboo-boos and the story of Pop Mart, which to me really stands out as a similar like in the dot-com boom, there was this uh the Beanie Babies went on a similar run. Incredibly popular. Popular. Built on the back of dot-com technology. I remember going over to a friend's house and loading the BeanieBabies.com website. And it was so heavy because it had all these images.
John Coogan 1:02
It takes like minutes to load.
Jordi Hays 1:04
It took minutes to load because they like whoever built the website just didn't kind of think about how long it would take.
John Coogan 1:13
But even then it was like, this is so cool. Yeah. If it takes 30 minutes to go to the store. Exactly. Exactly. Oh, if it takes five minutes. Oh, if it takes five
Jordi Hays 1:18
minutes to load all down. And so yeah, the page would load, the HTML would load, and then slowly one image after another would load in. Um and you could really feel the difference at the time. Uh many people were on dial up, which was 56K, which is like a staggeringly slow speed compared to what you get even just on like a plane. Um and then DSL was one level. DSL was one level up.
John Coogan 1:45
Yeah, and I think it's three
Jordi Hays 1:46
hundred megs per second. Three hundred megs. So that's that's what, uh six thousand times faster than what we were experiencing back in like the mid nineties.
John Coogan 1:56
Yeah.
Jordi Hays 1:57
And so um then you could upgrade to DSL. DSL was between two hundred and fifty six K and one point five megs. Uh I had a friend who had a T one line, which was like enterprise level internet in the nineties. It was one meg up and down. So you could get e equal upload symmetrical line. Um And he could still he could load the Beanie Baby website faster than anyone. It was like true status symbol at the at the time. Yeah, it was Alpha. His parents were uh very successful.
John Coogan 2:23
What was the h the the most expensive Beanie Baby transaction uh ever, do you know?
Jordi Hays 2:29
I don't know.

How did the conversation transition to early internet speeds and the Beanie Babies craze?

Jordi Hays 2:29
I I do know that prices peaked uh throughout just they perfectly tracked the dot com boom. So in two in nineteen ninety-eight, uh Ty, which is uh Twa Ty Warner, his company is called Ty, uh T Y, they make Beanie Babies. They made one point four billion dollars in sales, making it one of the fastest growing toy companies in history. Two years later, the market crashed almost overnight, prices on the secondary market plummeted as supply overwhelmed demand and speculative buyers exited. So people were in the habit of um And yes, Adrian the chat is correct. Uh eBay was a major, major driver of uh Beanie Baby's growth because people could buy them and then the secondary market was way more liquid than ever before.
Jordi Hays 3:15
Before it was like, okay, if you buy some some rare drop or some limited edition thing and you want to go sell it, you have to go to like a trade show that maybe happens every once in a once a once a year. You have to find maybe your local shop. shop but there's not that much liquidity. Remember when we were talking to our friend about the uh the the the the collectible card market, Beatles memorabilia, he was saying like I only need two buyers. It's very easy to find two buyers if you're if you're If you're interacting at internet scale. Totally. It's harder if you're in some town and you have a rare Beanie Baby and you need to see are there any other crazy Beanie Baby fans in this town? So eBay was a huge yeah, Beanie Babies, the original or unicorn startup essentially.
Jordi Hays 3:57
I mean, it was it was an overnight success in the sense that I think the business was gone for about a decade uh before the boom. But they rode the wave of the internet.

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