The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

Business 596 recordings 2018 → today Weekly updated yesterday
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321–340 of 596
276. Surprise! It's Delightful (And Drives Loyalty) (Refreshed Episode) contributed by Lukas · Apr 4, 2023
275.The Illusion of Choice with Richard Shotton contributed by Lukas · Mar 31, 2023
274. Reducing Business Friction: Understanding The Benefits With Examples From Amazon & Steve Jobs, with Roger Dooley (Refreshed Episode) contributed by Lukas · Mar 28, 2023
273. Mixed Signals: How Incentives Really Work, with Uri Gneezy contributed by Lukas · Mar 24, 2023
272. iNcentives: The "N" in Behavioral NUDGES (Refreshed Episode) contributed by Lukas · Mar 21, 2023
271. The Power of Scarcity with Mindy Weinstein contributed by Lukas · Mar 17, 2023
270. Scarcity: Why Does Less Available Feel More Valuable? (Refreshed Episode) contributed by Lukas · Mar 14, 2023
269. Getting Along: How to Work with Anyone, featuring Harvard Business Review's Amy Gallo contributed by Lukas · Mar 10, 2023
268: You Are Many Peoples' "Them" – Fundamental Attribution Error contributed by Lukas · Mar 7, 2023
267. I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic contributed by Lukas · Mar 3, 2023
266. Dunning-Kruger Effect: Are you on the Peak of Mt. Stupid? contributed by Lukas · Feb 28, 2023
265. Why You SHOULD Talk To Strangers with Dr. Nick Epley contributed by Lukas · Feb 24, 2023
264. Herding: Are You a Guppy? (Refreshed Episode) contributed by Lukas · Feb 21, 2023
263. Purpose: Design a Community and Change Your Life with Gina Bianchini contributed by Lukas · Feb 17, 2023
262. Network Effect: What Twitter, AirBNB & the Telephone Have in Common (Refreshed Episode) contributed by Lukas · Feb 14, 2023
261. Both/And Thinking with Dr. Wendy Smith contributed by Lukas · Feb 10, 2023
260. Confirmation Bias - I Knew It! (Refreshed Episode) contributed by Lukas · Feb 7, 2023
259. Cognitive Semiotics and Metaphors with Sarah Thompson contributed by Lukas · Feb 3, 2023
258. Making Concepts Tangible: An Introduction to Cognitive Semiotics (Refreshed Episode) contributed by Lukas · Jan 31, 2023
257. Happier Hour with Cassie Holmes contributed by Lukas · Jan 27, 2023
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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