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Watch the video stream of the Podcast here: https://youtube.com/live/jx-z_-ngvKsJoin Portfolio Lab 👉🏾 https://www.thecartymethod.com/portfoliolab. ✅ YouTube DescriptionIf you want to master photography, you must master light. Today on The Carty Method Podcast, I break down three lighting lessons you should steal this week from three of the most influential photographers of all time: Yousuf Karsh, Richard Avedon, and Helmut Newton.Each of these masters shaped the visual language we still use today. Their lighting philosophies are as relevant in 2025 as they were decades ago, and when you apply them to your own work, your pictures instantly gain weight, intention, and emotion.I’ll walk you through what made each master iconic, how their lighting created story and character, and most importantly… how you can put these ideas into practice right now to level up your portrait work.This is not about copying. It’s about studying, transforming, and evolving lessons from the greats so you can build a lighting voice that is truly your own.If you’ve ever wanted to make pictures that feel more intentional, more elegant, more honest, or more dramatic, this episode is for you. If this brings you value, subscribe. it’s free.The Carty Method Podcast #64 - 3 Lighting Lessons to Steal This Week: Photo MastersI had a struggling photography business that was barely holding on. I’d been a pro for decades, but the industry changes fast. I was terrible at reaching out and getting new work. I tried showing up on social media, but when it didn’t pay off fast enough, I wasn’t consistent. I thought I was working hard — every day I did something for my photo business — but none of it moved the needle. It was all busy work.Photo Reviews start again next week.Learn more this incredible story here 👉🏾 https://stevecarty.substack.com/p/i-had-a-brain-tumour-that-was-cancerFollow me on instragram here for more updates with me and this story https://www.instagram.com/stevecarty/Did my first shoot yesterday, check my latest post there.Tuesday Portfolio Reviews. Thursday Pro Assignment Reviews==============================HOW TO SUBMIT:* Join Portfolio Lab here 👉🏾 https://www.thecartymethod.com/portfoliolab* Join my “Weekly Assignment” posted inside my Portfolio Lab Community as soon as the episode ends.* SUBMIT IMAGES 4000px wide @ 100dpi through my assignments folder* Mark Submission Complete.==============================🧨 I can help you start your Photography Career, right now: 💥 https://thecartymethod.com ✅😎😎 C A R T Y 😎😎👉🏾 “My goal here is to educate and connect a global network of visual creators.” Learn more about me and see my work at http://stevecarty.com“Based in Toronto, Carty works across North America and frequently travels to the UK, Europe, and Central America for his assignments. In 2009, he released his first book, “Positives,” and was selected for “Carte Blanche,” the first book of Canadian Contemporary Photographers, which is available worldwide.Beyond his work behind the camera, Carty is passionate about mentoring emerging photographers. He shares his 34 years of experience through his active YouTube channel, where he offers free professional photography education that cuts through the noise with authenticity and directness.In Jan 2024, he founded The Carty Method, a comprehensive professional photography education system designed for the modern creator, helping photographers transition from struggling to thriving in the 21st century creative industry.” -Tim Foran.⚠️⚠️ S P O N S O R S ⚠️⚠️💫 PIXPA The go-to website builder for top creatives https://bit.ly/pixpasc 50% off annual plans for my viewers using code PXREF50💫 INDY. The ultimate workspace for photographers looking to grow their business. https://weareindy.com/steve-carty or use code CARTY35 to get 35% of your Pro Plan’s first year. 💥💫 SENJA. Collect Testimonials like a Champ using Senja! Use my link to support what I’m doing with this channel 👉🏾 https://bit.ly/tcm-senja💫 SCOREAPP. Simply the best lead generation system I’ve ever seen. 👉🏾 https://bit.ly/scoreappsc💫 OPUS CLIP is #1 AI video clipping and editing tool that repurposes your long videos into viral short videos in one click. https://bit.ly/opusprosc“Some are leaves. Some are branches. True creativity lives in our roots. Our seeds are our ideas. You have to dig deep and plant your ideas solid in the right place to be able to reach the sky.” - CARTYInquiries: [email protected] (spam protected auto generated email address) Get full access to The Carty Method - Substack at stevecarty.substack.com/subscribe