Chapter 1: What are the lost treasures from $100 million offers?
Acquisition.com Publishing is proud to present $100 million Lost Chapters. Lost treasures from $100 million offers, $100 million leads, and $100 million money models.
Written and performed by Alex Ramosi. $100 million Lost Chapters. Lost treasures from $100 million offers, $100 million leads, and $100 million money models. Why Lost Chapters? Well, I wrote them and I thought they were useful, but they didn't fit into the other books.
Main reason, they'll deepen your knowledge, but aren't required to execute the strategies in the $100 million series. That being said, understanding them at a deeper level certainly won't make you poorer. So that too.
Chapter 2: Why are these chapters considered unconventional?
Next important point. This is an unconventional book. This is a compilation of unreleased chapters from the $100 million series. I organized them as logically as I could, but do not expect the same through line my other books have. Think of it more as a sampling of different ideas that can be used independently from one another.
As such, feel free to skip around and read them in the order that's most useful for you. The core ideas are worth providing because they'll certainly change a few business owners' lives. And if that's you, then there's hardly anything more valuable that I could provide. Organization.
I split this assortment of chapters into an intro chapter and four sections. Section A through D. They are as follows. Intro chapter. Your first avatar.
This is one of the most important chapters I've written. I ended up writing it because I got so many questions about the avatar section after I released $100 million offers. If I ever write an updated $100 million offers, I will incorporate it into the main book. The process I outline in this chapter is not a beginner concept. I use this process I outline in every company I advise.
It's that useful.
If you're not sure where to start, start here. Section A. Attract.
This goes into more detail on how to use premium, free, and discount offers to increase how many people take you up on your thing. I break down each, the pros and cons, and a bunch of examples from my experience.
I also share some relevant data I've collected on each type of offer I think you'll find valuable. Section B, the expensive customer problem, explains the math behind customer-financed acquisition, CFA.
This was the last cut I made to $100 million money models. Too many people got bogged down by the math. But if you like money math, this explains the powerful concept in more detail. It gives you more in-depth examples on how to calculate the three main metrics of acquisition, lifetime gross profit, or LTGP, cost to acquire a customer, or CAC, and payback period, or PPD.
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