Building a $3,000,000 Business for a Stranger in 57 Mins | Cash Cows | Ep 841
episodePreviously titled “Building a $3,000,000 Business for a Stranger in 57 Mins | Cash Cows | Ep 867” — renamed by the publisher on Aug 2, 2026
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Who is Ben and what is his business?
This is Ben. He's a cocktail consultant who helps restaurants and bars optimize their drink menus to increase profits. But his revenue is unstable. Sometimes he has a great month and then other times he sells nothing and sometimes that goes down. I'm Alex Ramosi. I own Acquisition.com, our portfolio of companies that generate hundreds of millions of dollars per year in revenue. What I suspect Ben needs to work on is optimizing his funnel, fixing his offer. He's trying to sell a $30,000 thing to strangers who've never even worked with him before, which is pretty tough. And then once all that stuff's fixed, spending more on his actual marketing. So the first thing I'm gonna do is dive deep into the business, and then I'm gonna break down all the tactics that he and you can use to scale your business to your dreams.
Hey Alex, I'm Ben, one of the co-founders of Unfiltered Hospitality, where we help hospitality operators build better beverage programs.
Tell me about the business.
So we are bar and beverage program development specialists. In 2024, we did 1.1 million in revenue, 123,000 in net profit, so about 11.3% in net margins. We've been in business for about four and a half years, but we've helped over 200 bars launch or elevate their concepts.
So what's the goal? What do you want to do?
My goal, 3 million by the end of 2025.
Big goals.
It's big goals.
Yeah, triple this year, all right.
Yeah, triple this year.
Rock and roll.
So how did you get started? In 2008, I started my life in the world as an investment banker.
Okay.
And so I hated it, quit my job there. Over the next seven years, I worked in bars and restaurants around the city. A few years after that, I opened my first bar. It was all going really well until 2020. Okay. We all remember. What happened then? It was just like this small pandemic. It's over now, so we're good.
That's good.
Yeah. Fortunately, I got approached by a restaurant that was still operational, and they said, we need new cocktails. I said, great. I'm very good at that. So I tapped my business partner, Guy, and so we started Unfiltered Hospitality.
All right. Yeah. So who do you help?
We currently work with restaurants, hotels, bars, country clubs, cruise ships, nightclubs. If they have a bar, we help them.
How do you help them?
We help them by taking their bar programs from good to great. Phase one, which we call Better Cocktail Consulting, takes 90 days. We design a cocktail menu for them, we train their teams, and then we install an operating system to keep it all running smoothly.
Phase one is Better Cocktail Consulting. Phase two?
Phase two is what we call the program performance retainer.
Okay.
So the point of this is to maintain what we did with Better Cocktail Consulting and then continue to develop the program. And we do that by having a weekly KPI call where we check the scorecard to see how well your metrics are doing. We also then provide seasonal, monthly seasonal...
cocktails we want to maintain the training and so we have a quarterly training program where we fly out there and we train the team for two days you don't mind flying that's good because i have an idea for you so i have an inkling that ben needs to go up market restaurants that make over a certain amount of money they're gonna think about like a business not just like their passion project passion project business owners are kind of tough to deal with when you come from a business perspective they're not willing to make like sometimes really obvious clear good business decisions for whatever limiting belief they have okay so that's how you help them um how do you make money
Great. Our core offer, which is what most people buy from us, is Better Cocktail Consulting. We charge $30,000 for that. And again, that's just the development and implementation. And what we love to do is upsell everybody or at least have them initially buy the Better Beverage Program, which is what we call Better Cocktail Consulting plus multiple program performance retainers.
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