In this Q&A episode, Alex (@AlexHormozi) gives founders raw, unfiltered advice on scaling, covering everything from seasonal hiring models and family business drama to overbuilt upsells and why “doing more of what works” is still the best growth plan.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
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And I think that was... Can I tell you a secret?
Yeah.
Very small business owners will never build a stable business because they are not stable. So it has nothing to do with it.
okay hello how are you sir my name is kyler i sell landscape lighting and exterior lighting basically to homeowners north of half a million dollars for the home i'm at 310 revenue 310k 142 ebitda and what's stopping me is i literally make all that money from that lighting division Temporary lighting. So holiday lighting.
So now I know I need to add on landscape lighting, permanent lighting to be sustainable all year round. I haven't started advertising for landscape lighting except for the warm outreach that I've done to my temporary lighting customers. So now I need to start working on a proven acquisition channel for new customers. And that's what's stopping me.
okay and it's usually like christmas lighting type stuff yeah okay when you when you spin that up every year do you just hire a bunch of temps and then you guys put them all up and then you fire everybody kind of thing unfortunately yeah but we also have a washing side i talked to ed about that we might kill that so i didn't really want to get into the week that but i keep a couple on that do washing with me washing exterior cleaning concrete house washing gutter cleaning
That's actually a pretty decent business side note, but okay. You're like, I'm selling water, you know, like not a bad, not a bad gig. Okay. But you prefer the lighting business because it has higher margins and okay. So two potential ways to think about this.
So one way is you look at the Halloween store, which you've probably heard of, and they, you know, they run for 90 days or two months, whatever it is leading into Halloween. And they every year just do more and more of it. And that's the model. And he just sticks to that and he just takes off the rest of the year. And so then the question becomes, okay,
How do I continue to gain access to a scalable workforce that I can basically turn on overnight and train up in a weekend to deliver all these services? So that is not an unattractive business, to be clear. I mean, a lot of people would love to own a business that they only have to work 90 days a year and they just, I wouldn't say chill, but like kind of. Right.
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