How to Sell High Ticket Offers to the Right Customers | Ep 938
episodePreviously titled “How to Sell High Ticket Offers to the Right Customers | Ep 996” — renamed by the publisher on Aug 2, 2026
Transcript
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What is the core shift in understanding how wealth is generated?
you aren't making as much money as you want because you don't know how to get it from the people who've got it my name is alex ramozy i run a portfolio of companies at acquisition.com that during server 250 million dollars per year i did a book launch 12 weeks ago that did 106 million dollars in sales in a weekend and broke a guinness world record for the fastest selling non-fiction book of all time in this video i'm going to explain a core shift in my understanding of how getting money actually works and why the rich do in fact get richer and i'm going to show you the math behind it and most importantly how you can gain access to it The first reason that you aren't making as much as you want is because you're selling to people who don't have the money to give you.
So think about it like this, and this is really important. Imagine this pyramid as a representation of earning in the United States. So all the earnings, so this would probably be 40% of earning, okay? 40%, that's a lot. What percentage of the people do you think earn 40% of the income, the top 10%? earn 40% of the income in the entire U.S. Now that's income, and that's pretty extreme, but it's not even close to the difference when you look at wealth. So U.S. household net worth, okay, this is the value of their assets, last year was $100,000. and $63 trillion. And you're like, man, how am I going to pay rent? I'm like, let's get some of that 163 trillion. So I want you to imagine that you had a hundred dollars.
Why is selling to the right customers crucial for high ticket offers?
Okay. So I'm going to equate this 163 trillion is now $100. Okay. And we're going to spread it out relative to how it actually is spread within the United States.
One, two, three, four, five, six, seven, eight, nine, 10.
One, two, three, four. One, two, three, four.
That took a second. So this is 100 people to represent 100 percentiles in terms of net worth in the United States. This $163 trillion, the bottom 50%, how much do you think they would actually have of it? So this bottom 50%, so let's label it, right? Bottom 50. What would they have if there was 100 people to represent this $100? they would have $2.50. I'm just going to use bills because I don't feel like I haven't changed.
How does the wealth distribution impact business strategies?
So $2 out of that 100, the bottom 50. Now, what do you think the next 40% would earn? Okay. So now we're talking all the way up to the top 90. All right. They're going to have 20, 25, 28 bucks. All right. That's the next 40. Remember, we got $100 distributed here. Now, what about the next 9%, all right? So now we're getting the top 10% of America. How much do you think they got? They got 20. They got 30. They got 35.
What is Pareto's Principle and how does it apply to pricing?
They got 38, all right? $38 in just this 9%. Now, you ready for the drumroll? How much do you think the top 1% has? I mean, it's one-tenth, right? So it can't be more than the other nine, right? I mean, you'd think that. The top one, just the one guy, would have $32. One guy. You can scroll. Now, this means that this one guy has more than the bottom 90% combined. This is very important because it has implications for how you do business. So when you hear me say sell to the rich, they pay better, it's not some pithy statement. It's reality.
How can businesses effectively target high-income customers?
And it takes people a very long time to learn this. And people often take years before they actually start to figure this out. Usually there's belief issues. They're like, no one else could do this. And part of the reason is because everyone they know is poor. And they're like, there's no way I could sell something for that price. And so they make stuff against all the other small businesses to compete for these two dollars. Think about that for a second. You're putting all the resources because you see all these people. They're the ones that you're brushing shoulders with. They're the ones that you see in the street every single day. And you're trying to compete and slice these $2 a hundred different ways, right?
If you want to make money, go where the money is. So let's put this concept on steroids now, all right? and actually apply this to doing business.
What strategies can be used to price products for affluent clients?
This is how big companies get big.
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Chapters
8 chapters
1
What is the core shift in understanding how wealth is generated?
0:03–1:32
2
Why is selling to the right customers crucial for high ticket offers?
1:32–2:35
3
How does the wealth distribution impact business strategies?
2:35–3:10
4
What is Pareto's Principle and how does it apply to pricing?
3:10–4:04
5
How can businesses effectively target high-income customers?
4:04–4:48
6
What strategies can be used to price products for affluent clients?
4:48–5:42
7
How does the mindset of wealthy customers differ from others?
5:42–7:15
8
What practical steps can entrepreneurs take to increase their pricing?
7:15–46:20
Speakers
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