Stop Using Industry Standards If You Want to Win | Ep 948
episodePreviously titled “Stop Using Industry Standards If You Want to Win | Ep. 1006” — renamed by the publisher on Aug 2, 2026
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How did Alex Hormozi achieve record-breaking success?
I want to show you how I became number one in different fields, industries, and even broke a world record, and how you can apply the same process to winning or getting whatever it is that you want. My name's Alshon Muzzi. I'm a portfolio of companies at acquisition.com that generates $250 million per year in aggregate revenue. I did a book launch about 12 weeks ago that did $106 million in a weekend and broke the Guinness world record for the fastest selling nonfiction book of all time. And so there's my kind of proof behind that. So in this video, I'm gonna explain a core shift in my understanding of getting what I wanted and specifically in business. So I talk to business owners for a living every single day, like literally every week, and I have for a decade plus.
And one of the things that drives me absolutely nuts is the idea of industry standards. So you've probably heard this. People are like, oh, this is industry standard or that's industry standard. And I'll tell you a real conversation that might shift this for you. So there was a company that I recently met with, about a $500 million company. So I have a billion dollar company, right? And they were efficient, but it was an old school model. And so a big money business. So I met with the chiefs of that business and I met with the leaders, right? And the entrepreneur who runs the business wanted me to look at certain components of how they do things in terms of acquisition and things like that. And when I walked them through their acquisition process, I was like, hey, these are some things that need to change.
And there was a lady who was there who was in charge or probably maybe half of it. And as I would point out things that were bad or needed improvement, she kept repeating the same thing, which is like, well, we're industry standard. And she'd be like, we're meeting industry standards. And she would get really kind of flustered. And I would say maybe to a degree got offended because I was saying, well, this sucks and this sucks and these numbers aren't good. Um, and they kept repeating, we're meeting industry standards. And so I paused and I was like, do you wake up in the morning and just say, I want to be an average company, right? We are average. Half the people are better than us and half are worse.
We are average. Who gives a shit, right? I don't know about you, but I didn't get in the game, whatever game you're playing, to be average. The average business is average. The average American is overweight. They're in debt. They're divorced. They're depressed. And so the average business makes almost no money. Why would I use industry standards, industry averages, anything like that at all? And I say this because I have people who will push back on some of the things that I talk about with regards to margin, things I talk about in terms of timeline, when I talk in terms of pricing. And they'll say something like, well, in HVAC, it's different.
What is the problem with relying on industry standards?
Or in SEO, it's a little bit different. Or we've got XYZ issue in trucking, and it's different. It's logistics. It's different. No, it's not. You get what you tolerate. You get what you accept and deem good enough. You are the standard setter. It is the highest and most important job in the company, and it is why some companies prevail and some companies fail. It's the reason that Jobs was so important for Apple, Elon was so important for Tesla, and XAI, and all the other things that he does. At a certain point, you cannot actually do anything in the company except for... Hold the fucking line. And the person who should run every department or every division should be the person with the highest standards.
And this applies to everything. Sales rates, closing percentages, profit margins, cash flow, the people you date, the body fat percentage you hold, how fast you expect something to get done. Literally everything. So let me tell you a story about a billionaire mentor of mine. Again, had a conversation many years ago. And he said this thing to me that I'll never forget.
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Chapters
5 chapters
1
How did Alex Hormozi achieve record-breaking success?
0:01–2:29
2
What is the problem with relying on industry standards?
2:29–7:11
3
Why is being average not an option for businesses?
7:11–10:02
4
How can setting higher standards impact business growth?
10:02–15:54
5
What strategies can businesses use to overcome hiring challenges?
15:54–17:26