From Sales Rep to $28M: What Jordan White Learned Building Seek One Roofing
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What is the main topic discussed in this episode?
Year one, we did two and a half million.
What challenges did Jordan face when starting his roofing business?
Year two, five and a half. Year three, 10 and a half. Year four, 20.
How did Jordan grow Seek One Roofing from $2.5M to $28M in four years?
This year we're on pace to do 28 to 32. We really measure about everything we need to to be able to continue for this business to soar.
What's one thing you're going through right now that's the hardest thing in business for you that you've ever dealt with?
What misconceptions do salespeople have when starting a company?
marketing we're dealing with it right now taking the business diversifying it um you know and roofing it's a lot of you know door-to-door and we're really focused on building two or three different legs and tiers to this business to diversify and create predictability and reoccurring and so it's really understanding the different channels of fueling this business to take us to 50 million here in the next two years uh through marketing and
Do you love insurance or do you hate it or a little bit of insurance and regular clients?
Yeah, I absolutely love it. You know, a lot of people say, hey, well, you know, insurance, re-roofing, the industry's changing, a lot of shifting. At the end of the day, I think it's great to be able to adapt and play ball and have a blend of everything, right?
How does Jordan build trust and credibility before having a brand?
And so that's our main goal here at SeekOne is we want to diversify and have about a 33% split amongst, you know, resi, retail, roofing and then about 33%, you know, resi re-roofing and then about 33% residential custom home build, new construction roofing. So we're really focused right now on trying to, you know, build the different legs to the business to create sustainability.
Let me ask you something, Jordan. How many bankers have you talked to about exiting?
How does faith influence Jordan's business decisions?
A lot. Yeah, we've had a lot of conversations. A lot of groups have reached out.
How does Jordan protect integrity while training salespeople?
I think it's hot in the industry. And, you know, our business has doubled revenue for consecutive years.
Why is adding more marketing spend a mistake for growing businesses?
And, you know, I feel as if due to our age and our location, you know, I'm 26 years old. My partner's 30. We've got a long ways to run. And I feel as if we've got a lot of eyes on us.
So it's interesting. I've talked to probably 10 bankers in the last week, just about a one. And they're very... They all say, they don't know my industry very well because it's not quite the limelight like HVAC, plumbing, electrical, and roofing. But they say never do more than 10% new construction. They say you're going to get hit, you're going to get whacked 5X on the multiple. For sure. So I would just, my best advice, this changed my life in 2019. I got around the right banker, Eric Van Dam, and he was like, I'm going to tell you exactly how to build your business, how to create a AAA asset. And I'm not telling you what to do. I'm just telling you the guys that have sold to Blackstone and KKR and Apollo and Aries and Leonard Green, they know what the buy box looks like.
They know when they get excited. They know when they pay up more. And that's probably the best thing for the listeners to start thinking about is, How do I build this asset? Because there's two types of owners. One is just looking for cashflow to live on and live a good life and raise their family. The other one sees their business as their number one asset and they want to build enterprise value. And I think there's a big misconception and they both work, but I'm the latter one. I'm like, look, I'm going to build this business up. I'm going to sell it. Then I'm going to sell it again. And then I'm going to sell it again. And I'm going to make sure there's millionaires created every single time that happens, lots of them.
Jordan, I want to just jump in. Let's hear your journey, where you got started, where you're at today and what you're looking forward to get going on.
Yeah, I'll just kind of give the origin story. In 2022, I moved up to Nashville. I just had a dream and a vision. Before that, I worked for a roofing company headquarters out of Atlanta. They had scaled to 100 million and were located in about 10, 12 different markets. Saw a lot of growth and really put together the playbook of what to do and what not to do. And I figured, hey, look, I'm selling millions and millions of dollars as a sales rep for that business.
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Chapters
8 chapters
1
What is the main topic discussed in this episode?
0:00–0:01
2
What challenges did Jordan face when starting his roofing business?
0:01–0:05
3
How did Jordan grow Seek One Roofing from $2.5M to $28M in four years?
0:05–0:23
4
What misconceptions do salespeople have when starting a company?
0:23–1:09
5
How does Jordan build trust and credibility before having a brand?
1:09–1:41
6
How does faith influence Jordan's business decisions?
1:41–1:45
7
How does Jordan protect integrity while training salespeople?
1:45–1:50
8
Why is adding more marketing spend a mistake for growing businesses?
1:50–1:03:56
Speakers
2 identifiedMore from The Home Service Expert Podcast
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