The Content Excuse Keeping Home Service Owners Invisible | Gary Vee
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What is the main topic discussed in this episode?
Posting better content helps reset the algorithm. The algorithm is just people. There is no algorithm. It's people's interest in what you're saying. Taking a break and coming back and doing more bad shit isn't gonna help you. Most people get into levels of depression because they have a viral moment and do nothing with it. It's the reverse. You don't need a big boulder. You need thousands of little pebbles consistently. We all love candy. But if you eat candy for lunch, breakfast, and dinner, you will eventually throw up. And so I would say a lot of why I'm me is I've consistently stayed protein in a world of candy. And I think in the end, I win.
All right, welcome back. Today is going to be awesome. We've got the one and only Gary Vaynerchuk. He's the founder of VaynerMedia, VaynerX, VFriends, Retsi, and more. He's got more than nine books. Six of them are New York bestsellers. This guy doesn't need an introduction. We've got Gary Vee, widely regarded as the original influencer. Gary was listed as Forbes top social influencers in 2017 since he's built Vandermedia into a global powerhouse and been voted a six-time New York bestselling author. Pleasure to have you on, man.
Thanks, my man. Happy New Year.
Happy New Year. Listen, you were born in Belarus and came to America as a child. And you started trading cards. You know, let's just talk about the early hustle to just get everybody familiar with how you got started.
Yeah. Even before trading cards, which was really fifth, sixth, seventh grade, you know, I was, you know, you know, this tone, like some people are just born for certain things. Like when I see athletes or when I see musicians, you know, back in the day, like a lot of tennis players were like 14 and 15 and winning grand slams, especially on the female side, these Olympians that are like 12 and winning the gold medal. Like I was just that person with business. Like by fourth grade, I was getting D's and F's cause I couldn't, I couldn't understand why it mattered. I was so passionate about lemonade stands and washing cars. Like if it snowed, I wanted to shovel snow five bucks instead of sledding. If it was 90 degrees out, I wanted to sell lemonade or ring doorbells and wash cars.
It was just so in me. And yeah, and I just refined that game as a child and then as a teenager and I've just always been in both business, but also hard work. I think there's some people smarter than me that are like business people, but they're like, they figure out like, let me code this. And like, I've just been in both, like get dirt under my fingers and grind. I've tried to be smart, but like, I love the process. I love the practice. I love the late nights. Like I'm just that person that's processed over profits even. Like the money has shockingly not been, And at some level, the motivator, even as a kid, it was just like more fun for me to create a fake little store in the neighborhood and have people buy things than getting the money.
I didn't even want to buy shit. Like it wasn't even like that. It was just the fucking game. You know what I mean?
Yeah. Yeah. So. You know, so the money didn't matter. One of the things I've noticed, you know, right now we employ 1300 people and the people that came as immigrants, they're relentless. They're not afraid of rejection. They are like, this is the United States of America. Do you think being an immigrant just gave you a one up?
Yeah, and I would say that for a lot of immigrants like myself, you know, because I was born in a shithole. The USSR was a bad place. And then we came here and we were dead fucking broke. So we lived in a shithole in Queens, like New York. Like I don't think it was per se the immigrant. Like I would argue an American born in a trailer park has that same advantage, which is like when you're from the fucking dirt, you're like, you're a different animal. I mean, it's not complicated, right? Like does a zoo animal beat a, does a lion that grew up in the zoo beat a lion from the jungle? Never. And so, you know, and then I had the tone, I had the best,
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00β4:14
2
Was Gary Vaynerchuk born with business talent and how did his early hustle start?
4:14β12:17
3
How did Garyβs immigrant upbringing and parents shape his work ethic and mindset?
12:17β27:05
4
What lessons did Gary learn working in his dadβs liquor store that changed the business?
27:05β40:31
Speakers
2 identifiedMore from The Home Service Expert Podcast
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