The Smartest Home Service Owners in the Country Are All Doing This One Thing
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What is the main topic discussed in this episode?
A company that's a million dollars a year, they think they have it all figured out. They're giving advice. Right across the room is a guy who's just kind of quiet, humble, listening, who I know is doing 50, 80 million dollars a year, and they're trying to convince him he's wrong. There's a direct correlation between your results and the speed of implementation. Most of you who think you're quick implementers will say, oh, that's great. I'm going to put that on the calendar to talk about at the next meeting, you know, next Monday or next week or something. Tommy would already be texting saying, get this done before I get home. Somebody comes to me with a problem that they've been struggling with for three months, six months, nine months, a year.
How does booking rate affect home service marketing success?
You look at it, right at it, and it's like, well, hey, just do this, this, and this. I'm like, well, wait, it's that easy.
All right, welcome back to the Home Service Expert. Today, I got my man, Jim Leslie, in the house. He is the CFO at Home Service Freedom. He's an expert in scaling home service brands, marketing, and operations. Technology integration, membership and community building, strategic partnerships, and investor advisory. He worked with me at A1 as a CTO slash CMO.
What turnaround strategies helped a $22M company become profitable?
We built A1 Garage Door into a $400-plus million company. Home Service Freedom exists to give every single home service owner across the land the same system, strategies, and community that made that growth possible. In this spotlight episode... HSF CEO Jim Leslie, my former CMO and CTO at A1, walks through what HSF actually is, how it works, and who it's for, and shares real member success stories with real numbers. Whether you're doing $500K or $50 million, this is a look inside the membership that's helping home service companies across every trade grow faster, operate smarter, and build businesses worth owning. Jim, glad to have you with me. I'm good, man. It's good to have you in town.
What is the speed-of-implementation principle in business growth?
It's like the good old days. Right? We got the band back together. I love hanging out. We're working on so many cool things, the stuff you just showed me.
How is AI changing the labor landscape in home services?
Blew my mind, actually, when it comes to some of the stuff you're building just to make sure HSF members are successful. You know, walk us through a little bit about... this whole thing coming together, where HSF, where we're at today, and where you see it kind of going?
Yeah, I mean, it's grown massively even over the last 12 months and really become a growth engine for our members, right? So it's kind of started as a best practice community, but now has evolved into so much more. You know, we have services, we're training people's teams, sales coaching, frontline coaching, leadership coaching, helping them work on their operations. So
What do smart investors look for in a home service company?
It's not just an owner comes in and learns what to do. We're kind of standing side by side, helping them implement stuff in their business.
What do you think, you've been traveling not only to give on different events, but you've been traveling to do a lot of shops. What are some of the low-hanging fruit you see right off the bat that you're like, man, we could really help this company?
You know, it's the basics. I mean, it's stuff you talk about all the time, right? But booking rate is like the number one. Nine times out of 10, when somebody says this marketing channel isn't working for me or, you know, hey, my PPC costs are up or whatever.
What benefits does membership in Home Service Freedom provide?
you dig into it, you look through the whole funnel, and they're dropping calls like crazy. I do a lot of work with direct mail, direct mail campaigns. I'm thinking of a company in mind where they're like, oh, it's just the mail's too expensive. It doesn't work for us. Start auditing their calls, and the people on the front line are literally turning customers away because they don't understand the promotion. They don't understand the offer. In one case, Somebody on the front line literally said, hey, we're not the cheapest option. Let me give you some other names. And that's a training issue. And so much of why we got into the front line coaching aspects of things is because that's the last step in your marketing, right?
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:00β0:33
2
How does booking rate affect home service marketing success?
0:33β1:00
3
What turnaround strategies helped a $22M company become profitable?
1:00β1:40
4
What is the speed-of-implementation principle in business growth?
1:40β1:51
5
How is AI changing the labor landscape in home services?
1:51β2:33
6
What do smart investors look for in a home service company?
2:33β3:13
7
What benefits does membership in Home Service Freedom provide?
3:13β52:36
Speakers
2 identifiedMore from The Home Service Expert Podcast
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Doing Whatever You Want, Is Keeping Your Business Small (Here's Why) | Mark C Winters
Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac